Boost Spotify Playlist Placement: Top 3 Tools Compared

Liam Preston

Jan 6, 2025

Getting featured on Spotify playlists is crucial for music artists who want to expand their reach and grow their fan base. With the right Spotify playlist placement, artists can significantly increase their streams, gain new followers, and ultimately improve their visibility in the crowded music market. Playlists, especially on streaming platforms like Spotify, have become essential for discovery—whether for music artists looking to reach more listeners or music professionals who need data to manage promotional efforts effectively.

In this article, we will explore three of the most prominent music analytics tools available for understanding and optimizing Spotify playlist placement: Chartmetric, Soundcharts, and Viberate. Each of these platforms offers unique features and insights to help artists and music professionals navigate the playlisting landscape.

Pricing Comparison

Before diving into the details of each tool, let’s take a quick look at the pricing of these three platforms:

• Viberate: From €19.90 per month (billed annually at €239)
• Chartmetric: $1600 per year or $160 per month
• Soundcharts: From $129 per month, $1548 per year

Clearly, Viberate is the most affordable option, making it an attractive choice for independent artists or small teams who need a cost-effective way to track their Spotify playlist placements. Chartmetric and Soundcharts are more expensive, but they offer a range of advanced features that may be worth the price for more established artists or industry professionals.

Why Spotify Playlist Placement Matters for Artists and Professionals

Spotify playlists have revolutionized the music industry by making it easier for listeners to discover new songs. For artists, securing the right Spotify playlist placement can mean the difference between obscurity and mainstream success. With over 574 million active users, Spotify provides an unparalleled platform for artists to reach new audiences through its playlists.

For music professionals, playlists are critical tools for artist discovery and promotion. Whether you’re an A&R representative, manager, or marketing specialist, understanding how an artist’s music performs across different playlists helps you tailor your promotional efforts to maximize exposure and impact.

Let’s take a closer look at Chartmetric, Soundcharts, and Viberate—three key platforms that can help artists and professionals make informed decisions about Spotify playlist placement.

Chartmetric: In-Depth Playlist Analytics and Journeys

Chartmetric is well-known for its extensive playlist analytics, which provide detailed insights into which playlists an artist is featured on and which playlists to target next. With a database of nearly 16 million playlists, Chartmetric allows users to filter by country, genre, curator, follower count, and more. This makes it an excellent tool for identifying the right playlists for pitching.

• Playlist Journeys: Chartmetric offers a unique “Playlist Journeys” feature, which helps users understand how playlists are interconnected. This feature helps artists and professionals map out which playlists feed into others, providing a strategic view of how to navigate the playlist ecosystem to maximize exposure.
• Playlist Analyzer: Another powerful feature is the Playlist Analyzer, which breaks down a playlist's genre distribution, track popularity, and follower trends over time. This helps users understand the DNA of a playlist and whether it’s a good fit for a particular artist’s music.
• Playlist Time Machine: Chartmetric's “Playlist Time Machine” feature allows users to track historical changes to playlists, including which tracks were added or removed. This data can be invaluable for understanding curator behavior and making informed decisions on when and how to pitch.

Chartmetric also tracks artist metrics across major streaming and social platforms, giving users a complete view of an artist’s presence. This is a powerful tool for anyone looking to monitor Spotify playlist placements alongside other important KPIs.

Soundcharts: Monitor Playlists Across Multiple Platforms

Soundcharts offers robust playlist monitoring features, tracking over 6 million playlists across major streaming platforms like Spotify, Apple Music, Deezer, Amazon Music, and YouTube. This makes Soundcharts a great tool for artists and professionals who want to track playlist performance across multiple platforms, not just Spotify.

• Playlist Monitoring Across Platforms: Soundcharts aggregates data from various streaming platforms, providing a complete view of an artist’s playlist presence. This includes editorial playlists, user-generated playlists, and algorithmic playlists like “New Music Friday” and “Today’s Top Hits.”
• Playlist Strategy Assessment: With Soundcharts, users can assess the results of their playlist strategies by measuring the impact of playlist placements on streaming performance. Soundcharts distinguishes between high-volume editorial playlists and smaller user-driven playlists, allowing users to understand the type of engagement driving an artist’s streams.
• Detailed Platform Insights: Soundcharts also provides insights into the performance of playlists on specific platforms, including Spotify, Apple Music, and Deezer. This makes it easy to see how an artist is performing on different streaming services and adjust promotional strategies accordingly.

Viberate: Affordable and Insightful Playlist Analytics

Viberate stands out as a comprehensive yet affordable tool for tracking playlist placements on both Spotify and Apple Music. With over 12 million playlists in its database, Viberate is a valuable option for artists and professionals looking to optimize their Spotify playlist placement strategy without breaking the bank.

• Playlist Analyzer: Viberate's Playlist Analyzer provides detailed analytics on playlist performance, including reach, best-performing playlists, and historic data. This helps users identify which playlists are the most impactful and which songs have the best potential for further growth.
• Spotify Playlist Performance Over Time: With Viberate, users can track how many active playlists feature an artist and how the audience reach has changed over time. This feature is helpful for analyzing an artist’s growth and assessing the effectiveness of marketing campaigns.
• Collaborations and Events Planning: Viberate offers a unique feature that identifies artists who frequently appear on the same playlists. This allows users to make data-driven decisions about potential collaborations or event planning, targeting artists with overlapping audiences.
• Customizable Playlist Charts: One of Viberate's standout features is its customizable Playlist Chart, which allows users to find playlists ranked by follower count and recent growth. Filters for genre and curator type make it easy to find the most suitable playlists for an artist's music, improving the efficiency of playlist pitching.

Verdict: Chartmetric, Soundcharts, or Viberate?

All three platforms—Chartmetric, Soundcharts, and Viberate—offer powerful tools for understanding Spotify playlist placement and optimizing an artist’s playlist strategy. However, choosing the right tool ultimately comes down to your budget and specific needs.

• Chartmetric is ideal for artists or professionals looking for detailed playlist journeys and in-depth analytics across a wide range of playlists. It’s particularly useful for established artists or larger teams who have the budget for its higher price point.
• Soundcharts excels in providing a complete view of an artist’s presence across multiple streaming platforms. It’s perfect for professionals who need to track playlists not just on Spotify, but also on other major services like Apple Music and Deezer.
• Viberate offers the best value for money, making it an excellent choice for independent artists or smaller teams. Despite its lower price, Viberate provides comprehensive playlist analytics, detailed performance tracking, and helpful insights into potential collaborations and event planning.

Overall, for artists and music professionals seeking a cost-effective yet powerful solution for Spotify playlist placement, Viberate stands out as the most accessible and feature-rich option. It offers the insights and tools needed to understand and improve playlisting without the hefty price tag of its competitors.

Final Thoughts

Playlist placement, especially on Spotify, is a crucial part of any music promotion strategy. Understanding where your music is placed, how it’s performing, and which playlists to target next can make all the difference in an artist’s career growth. Tools like Chartmetric, Soundcharts, and Viberate each provide valuable insights that can help artists and professionals navigate the complex playlist landscape and ensure that their music reaches the right listeners.

If you're looking for a powerful yet affordable tool for optimizing your Spotify playlist placements, Viberate offers the perfect combination of comprehensive analytics and accessible pricing.