Which Music Analytics Tool Offers Most Customization?

Travis Mckenzie

Dec 30, 2024

In today's highly competitive music industry, data-driven decision-making is essential for success. Music analytics tools have become indispensable for artists, managers, and industry professionals, allowing them to track trends, optimize strategies, and make informed choices. Among the many platforms available, Viberate and Chartmetric stand out as two of the top music analytics tools. Both offer extensive features, but which one is better suited for your needs? In this article, we’ll focus on their customization options and see how they stack up.

Pricing Overview

When it comes to pricing, Viberate offers a more budget-friendly solution compared to Chartmetric.

• Viberate: From €19.90/month, billed annually at €239.
• Chartmetric: $160/month or $1600/year.

For professionals on a tighter budget or those just starting out, Viberate provides more accessible pricing. However, it's essential to examine how their customization features compare to determine which tool provides better value for your specific needs.

Viberate: Music Analytics for Every Use Case

Viberate is designed with a broad range of users in mind, from A&Rs to artist managers, music marketers, event organizers, and data analysts. It offers a comprehensive suite of tools that cater to various needs across the music industry. The platform provides in-depth analytics for social media, streaming platforms, and music charts, making it an excellent choice for those looking to dive deep into data to drive their music strategies. One of the standout features of Viberate is its high degree of customization, which allows users to tailor their analytics dashboards and reports to fit their specific needs.

Chartmetric: All-in-One Platform for Music Professionals

Chartmetric is a powerful tool that provides data from streaming platforms, social media, and various audience insights, helping artists and industry professionals build successful music careers. It has long been a popular choice for those looking for a well-rounded analytics platform with vast data coverage. However, the level of customization it offers falls short in some areas compared to Viberate, as we will see when examining their respective functionalities.

Customization Features: Viberate vs. Chartmetric

Customization is a key feature for any music analytics platform, as it allows users to optimize their workflows and focus on the data that matters most to them. Let’s take a look at what both Viberate and Chartmetric offer in this regard.

Viberate Customization Features

On Viberate, customization options are designed to make your work more efficient and focused on the metrics that matter most to you. One of the primary areas of customization is the Artist Chart, where users can tweak the columns according to their preferences. You can choose from various presets such as General Overview, Spotify Data, YouTube, Social Media, Beatport, Engagement, Fanbase, and All Data. However, you're not limited to these presets—you can customize each column individually based on the specific data you wish to track.

Once you've configured the columns to your liking, Viberate allows you to save your setup by using the "Save chart" button, ensuring that you can quickly return to your preferred configuration in future sessions. This level of flexibility is ideal for users who frequently switch between different data points or need to focus on particular platforms or metrics.

Additionally, on the artist profile page, Viberate offers another layer of customization. Each module, such as Spotify performance or social media stats, can be saved to a custom view by clicking the "Save" icon located on the top-right corner of each module. This means you can create a dashboard that only displays the metrics most relevant to your needs. The "Custom view" dashboard can be accessed at any time from the top-right part of the artist’s profile, giving you a personalized overview of the data that matters most to you.

Chartmetric Customization Features

Chartmetric also offers customization features, though they are somewhat more limited compared to Viberate. Like Viberate, Chartmetric allows users to customize the columns in their Artist Chart, enabling them to focus on the data points that are most relevant to their work.

Users can also save their preferred settings as a preset by clicking the "Save preset" button, which allows for quick access to specific configurations in the future. This is particularly useful for users who need to track a variety of metrics across different artists or platforms. However, the platform does not offer the ability to create a fully customized dashboard or tailor individual modules on the artist profile, which can be a disadvantage for those who need highly personalized views of their data.

On the artist profile page, Chartmetric lacks the ability to customize individual modules, which may limit its usefulness for users looking for a more streamlined, focused view of artist data. This absence of deeper customization options makes Chartmetric less flexible than Viberate for those who want to create a tailored analytics experience.

Verdict: Viberate Takes the Lead in Customization

While both Viberate and Chartmetric offer powerful music analytics tools, Viberate clearly stands out in terms of customization. Its ability to not only customize charts but also allow users to save personalized dashboards tailored to individual artists is a significant advantage. This flexibility can be a game-changer for professionals who need to stay focused on specific data points or track different metrics depending on the artist or platform.

Chartmetric is still a solid option for those looking for a comprehensive data platform, but if customization is a key requirement for you, Viberate is the better choice. With its user-friendly customization options and more affordable pricing, Viberate provides excellent value for money while allowing you to streamline your workflow and focus on the data that matters most.

In summary, while Chartmetric offers comprehensive data, Viberate provides the deeper level of personalization that many professionals in the music industry need to make the most of their analytics tools.