Top Tools for Stats for Instagram: Viberate vs. Chartmetric

Travis Mckenzie

Jan 25, 2025

In today's music industry, social media platforms like Instagram have become critical for building artist brands and growing audiences. Artists, labels, and managers need to understand what resonates with their audience, which is where Instagram analytics come in. By gaining insights into fan engagement, follower growth, and audience demographics, music professionals can craft better engagement strategies and reach the right audience. Turning data into action is essential for boosting visibility and connecting with fans.

Pricing Overview of Instagram Analytics Tools

When it comes to tools for analyzing Instagram performance in the music industry, two of the best choices are Viberate and Chartmetric. In terms of pricing, Viberate offers a competitive rate starting at €19.90 per month, billed annually at €239. Chartmetric, on the other hand, is available at $160 per month or $1600 per year, making it a more expensive option.

Comparing Viberate and Chartmetric Instagram Analytics

Now that we've covered the pricing, let's take a closer look at the features provided by Viberate and Chartmetric's Instagram analytics dashboards. Both platforms offer insights into essential metrics, but they take different approaches and provide unique data sets that can be useful for different needs.

Chartmetric Instagram Analytics

Chartmetric offers a comprehensive Instagram analytics dashboard that provides several sections for analyzing performance:

• Summary Statistics: Chartmetric provides a high-level overview, including the total follower count, average likes, average comments, and overall engagement rate. It also includes a graph showing follower trends over a selectable time frame.
• Followers Trend: The Followers Trend section features a line graph that displays how the follower count has changed over time. Users can view the changes on a monthly or yearly basis, including percentage growth or decline.
• Audience Demographics: Chartmetric breaks down the demographics of an audience in detail, displaying gender, age range, ethnicity, and languages spoken. This helps artists understand who their followers are.
• Top Cities and Countries: This section highlights the cities and countries where followers are located. Top cities and countries are displayed with the respective percentages and monthly changes, providing a clear geographical overview.
• Notable Followers: Chartmetric highlights notable Instagram accounts that follow the artist, providing insights into who among influential users or celebrities might be interested in the artist's content.
• Audience Similarity: Artists can also use the Audience Similarity feature to see which other artists have a similar follower base. This information can be used to find potential collaborations or promotional opportunities.
• Top Posts and Engagement: Chartmetric displays the artist's top posts by engagement, highlighting the posts that performed the best in terms of likes and comments.
• Popular Mentions and Hashtags: The platform also provides insights into mentions and hashtags. This includes popular accounts that have mentioned the artist, as well as the most commonly used hashtags associated with the artist's posts.

Viberate Instagram Analytics

Viberate provides similar metrics with a few differences in how the data is presented:

• Instagram Overview: Viberate's overview offers a complete summary of the artist's Instagram presence, including total followers, followers gained or lost, and total posts. It also shows engagement metrics, such as total comments and the engagement rate.
• Follower Growth Trends: The Follower Growth Trends feature provides a line chart showing the daily growth of followers. The Metrics Breakdown offers additional insights, breaking down changes in followers over 1-month, 3-month, and 1-year periods.
• Audience Demographics: Viberate includes demographics data as well, focusing on gender split (displayed in a pie chart) and age distribution (shown as a bar chart). This gives an easy-to-understand overview of the audience composition.
• Audience Cities and Countries: Viberate offers a detailed breakdown of follower locations, including a list of the top cities and countries by follower count, visualized on a map. This is quite similar to what Chartmetric offers, but Viberate emphasizes the comparison of follower count by regions.
• Top Posts: Like Chartmetric, Viberate shows the artist's most popular posts by engagement, including likes, comments, and views. This helps artists easily identify the posts that resonated most with their followers.
• Mentions and Hashtags: Viberate also provides data on popular mentions and hashtags, showing the most influential accounts mentioning the artist and the hashtags commonly used. These insights help artists optimize their posts to reach a wider audience.

Final Verdict: Viberate vs. Chartmetric for Instagram Analytics

Both Viberate and Chartmetric are powerful tools for analyzing Instagram data, and they each provide insights that can help artists understand their audience and craft better strategies for engagement. However, the choice between the two ultimately depends on specific needs and budget considerations.

Chartmetric offers detailed audience demographics, including ethnicity and language data, and provides insights into audience similarity and notable followers, which can be useful for artists looking to expand their reach or collaborate. On the other hand, Viberate provides a simpler yet equally powerful overview that focuses on follower growth trends and engagement metrics. The user-friendly presentation of data, including easy-to-interpret graphs and summaries, makes it ideal for artists or managers who want an accessible and affordable tool.

Given the significant pricing difference, Viberate is a more affordable option that still provides all the essential metrics needed to make informed decisions about an artist's Instagram strategy. It offers excellent value for the price, especially for independent artists or managers who need reliable insights without the hefty cost of Chartmetric.