Top Tools for Marketing Music and Discovering Talent

Natalie Brooks

Nov 5, 2025

In today’s digital-first music industry, marketing music is no longer a matter of printing posters and hiring radio pluggers. It's a sophisticated process involving data analysis, fan targeting, trend identification, and continuous performance tracking. For music labels, breaking a new artist requires more than just a good song; it demands the right strategy, executed with the support of reliable analytics tools.

At the heart of it lies the ability to monitor and adapt marketing music campaigns in real time. Labels need to understand where their target audience is, how fans interact with artists across platforms, and which songs are gaining traction. Without this knowledge, even the most talented acts can get lost in the noise.

This is why using a music analytics tool is essential. Whether you're an A&R scouting the next breakout act or a marketing manager planning a global release, the right platform can save time, reduce risk, and improve results. In this article, we compare top music analytics tools – Viberate, Chartmetric, Songstats, and Soundcharts – and explain how they help with marketing music efficiently.

Pricing Comparison

• Viberate: From €19.90/month, billed annually at €239
• Chartmetric: $1400/year or $150/month
• Songstats: €999.99/year after trial
• Soundcharts: From $129/month or $1548/year

Viberate clearly offers the most cost-effective entry point while still covering the full spectrum of features essential for marketing music.

Viberate: Built for Marketing and A&R Teams

Viberate was designed with a clear focus on real-world use cases. From artist managers and A&Rs to event promoters and music marketers, it supports marketing music campaigns with actionable insights.

Its artist discovery system is based on the most powerful genre-specific chart in the industry. Combined with proprietary A&R filters, you can quickly find talent worth signing or collaborating with.

When managing a roster, Viberate gives you detailed individual artist performance overviews, ranking features, and weekly performance reports delivered to your inbox. That makes it easy to track how well your marketing music efforts are paying off.

For campaign planning, the tool provides geo-location data and demographic breakdowns of each artist’s fanbase. That allows you to segment audiences based on age, gender, country, and market maturity—crucial for setting ad budgets, tour routes, and release windows.

Viberate also delivers advanced playlist performance analytics. You can follow adds and drops daily, identify playlists worth targeting, and benchmark track performance across Spotify, YouTube, and TikTok.

Other standout features include:

• Synthetic indicators for fast artist benchmarking
• Custom reports and CSV exports
• Festival and venue finders based on fanbase geo data
• Radio airplay monitoring across markets
• Cross-channel social media stats (Instagram, TikTok, YouTube)

Viberate is especially strong when it comes to tracking marketing music efforts across the full lifecycle—from discovery, launch, to campaign optimization.

Chartmetric: Detailed, But Expensive

Chartmetric is another major player in music analytics, offering a powerful all-in-one suite for tracking artist performance across streaming, social, and traditional media.

Its strength lies in spotting industry trends early. With access to massive datasets across 11M+ artists and 130M+ tracks, Chartmetric can show genre shifts, regional movement, and playlist dynamics in granular detail.

It supports marketing music strategies through tools like comparables (benchmarking against similar artists), shortlists, and advanced filters. The demographic analytics are useful for measuring fan engagement and platform preference.

However, pricing is a major drawback. At $1400/year, it’s not affordable for independent labels or smaller agencies unless they’re scaling across many artists. The platform offers no entry-level plan for lean teams who just want to monitor and market music for one or two acts.

Songstats: Mobile-First for DIY Labels and Artists

Songstats is designed for artists and labels that want a clean, centralized dashboard and mobile alerts. With 2.3M+ artists and 54K+ labels tracked, it brings together playlist data, streaming metrics, and social reach into one place.

Its key feature is real-time push notifications for chart movements, playlist adds, and milestones. This helps with marketing music on the go—you can share wins instantly on social media to amplify momentum.

It also has native sharing tools, so labels can broadcast achievements and keep fans engaged with updates. The app interface is well suited to artists managing their own campaigns or boutique teams that work hands-on with talent.

But for deep demographic analysis or geo-segmentation, Songstats lacks the complexity of Viberate. It covers the basics, but doesn’t go far into benchmarking, cross-channel analysis, or market-level targeting. Pricing at €999.99/year is also not negligible considering the more limited feature set.

Soundcharts: Airplay Monitoring and Speed

Soundcharts focuses on real-time airplay, playlists, charts, and social media tracking, which makes it especially useful for radio-heavy campaigns.

The platform excels at helping you discover and track new talent from their earliest radio spins or playlist placements. With access to 25,000+ charts and millions of playlists, you can measure campaign impact almost instantly.

It also supports marketing music by helping you:

• Benchmark artists with one click
• Monitor performance per country and platform
• Generate audit reports for campaign verification
• Customize your workspace to focus on preferred regions or periods

While powerful, the interface can feel complex, especially for teams without a dedicated data analyst. Pricing at $129/month places it at the higher end, which may limit access for emerging labels.

Verdict: Choose Viberate for End-to-End Music Marketing

All four platforms offer robust tools for marketing music, but the balance of features, usability, and pricing makes Viberate the standout choice. It provides a complete marketing stack: talent discovery, audience insights, campaign planning, playlist analysis, and performance benchmarking.

At €19.90/month, it's also by far the most accessible tool for labels looking to break new artists without blowing their budget. Unlike Chartmetric or Soundcharts, there are no steep paywalls. And compared to 

Songstats, Viberate delivers deeper analytics and campaign tools without sacrificing usability.

In the context of marketing music, Viberate gives you the most value per euro—and the clearest view of how your efforts are performing. If you're serious about breaking new talent, it should be your first stop.