Top Social Media Analytics Tools for Music Industry Success

Travis Mckenzie

Mar 17, 2025

In today's music industry, social media is at the heart of decision-making for managers, talent bookers, and music professionals. With the power to influence artist visibility, fan engagement, and even booking decisions, social media analytics play a crucial role in helping artists navigate the competitive landscape. However, to make the right decisions, having a reliable data partner is essential. Three of the best music analytics tools in this field are Viberate, Chartmetric, and Soundcharts.

Below, we explore how these tools can help track social media impact and provide the insights that artists and professionals need to grow their careers.

Pricing Overview

Before diving into the specifics of each tool, let's compare their pricing:

• Viberate: Starts at €19.90 per month, billed annually at €239.
• Chartmetric: Priced at $160 per month or $1600 per year.
• Soundcharts: Starts at $129 per month or $1548 per year.

Viberate offers the most affordable option, especially for independent artists and emerging professionals looking for reliable social media analytics without breaking the bank.

Viberate: All-in-One Social Media Insights

Viberate provides an extensive suite of social media metrics that allows users to monitor artist performance across multiple platforms. Key features include:

• Social Media Performance: With insights into follower counts, engagement, and post performance, Viberate gives users a comprehensive understanding of how an artist is performing across Instagram, TikTok, and Facebook.
• Social Media Audience Map: This feature gives a detailed overview of where an artist’s audience is located globally. This information is crucial for planning targeted promotional campaigns and identifying growth opportunities.
• Audience Gender and Age Breakdown: Understanding the demographics of your audience is key for creating effective content and marketing strategies. Viberate provides insights into audience gender and age, providing insights into the gender distribution of their social media audience.
• Weekly Post Frequency: Track how often an artist is posting on Instagram and TikTok, allowing for better benchmarking against industry standards.
• Instagram and TikTok Performance: Detailed analytics of follower growth, likes, comments, and engagement rates are provided, along with the most successful posts and hashtags. For instance, Viberate tracks top posts on Instagram, revealing which content resonates most with followers.

Viberate’s user-friendly interface and affordability make it an excellent choice for artists and managers who need to understand social media impact without spending too much.

Chartmetric: In-Depth Platform-Specific Analytics

Chartmetric offers platform-specific insights for artists on TikTok, Instagram, and more. Unlike Viberate, Chartmetric does not provide a unified social media dashboard; instead, it provides separate dashboards for each platform.

• TikTok Overview: Chartmetric provides a detailed overview of TikTok performance, tracking followers, likes, comments, and engagement rate. It also offers insights into the artist’s audience demographics, such as the primary language and the top countries.
• Notable Followers: One of the standout features of Chartmetric is its list of notable followers, which allows artists to see influential accounts that are engaging with their content. This can be a valuable tool for networking and collaboration.
• Engagement Tracking: Chartmetric’s platform-specific approach allows users to dive deep into individual platform analytics, making it ideal for artists who want to focus on improving their presence on a particular social media channel.

Chartmetric is more expensive than Viberate, but it offers in-depth analysis of each social platform, making it suitable for established artists and teams looking to fine-tune their strategy on specific channels.

Soundcharts: Comprehensive Social and Streaming Insights

Soundcharts takes a different approach by providing a cross-platform overview of an artist’s digital presence, integrating social media and streaming data into one dashboard.

• All-in-One Social Media Monitoring: Soundcharts monitors social media metrics such as reach, engagement, and growth across platforms like Facebook, Twitter, Instagram, TikTok, YouTube, and Spotify. This comprehensive view helps artists and managers understand their digital presence as a whole.
• Fan Base Evolution: Track the growth of an artist’s fan base over time, with insights into the evolution of followers across different platforms. This feature is particularly useful for assessing the effectiveness of promotional strategies and identifying growth trends.
• Local Growth Opportunities: Soundcharts provides per-country and per-city listenership data, which can be valuable for identifying where an artist’s music is gaining traction. This allows for more targeted promotional efforts and helps identify new market opportunities.
• YouTube Performance Tracking: With YouTube being a major platform for music consumption, Soundcharts offers real-time tracking of views across all videos featuring an artist’s music, even if they are on third-party channels.

Soundcharts is positioned as a powerful tool for artists and managers who need a holistic view of their digital footprint, combining social and streaming data for a complete understanding of their audience.

Verdict: Viberate Stands Out for Social Media Tracking

When it comes to tracking social media impact, all three tools—Viberate, Chartmetric, and Soundcharts—offer unique strengths. However, for artists and professionals looking for a combination of affordability, ease of use, and comprehensive social media insights, Viberate stands out as the best option.

• Affordability: Viberate’s pricing is significantly lower compared to Chartmetric and Soundcharts, making it accessible for independent artists and emerging professionals.
• Comprehensive Social Insights: Viberate provides detailed social media analytics across platforms, including Instagram, TikTok, and Facebook, in one unified dashboard. This makes it easy to track performance and adjust strategies without needing to navigate multiple dashboards.
• Audience Understanding: With tools like the Social Media Audience Map and demographic breakdowns, Viberate helps users understand their audience better, enabling more effective targeting and content creation.

While Chartmetric and Soundcharts offer in-depth features that cater to specific needs, such as platform-specific insights or integrating streaming data, Viberate’s all-in-one approach, combined with its cost-effectiveness, makes it the ideal choice for those focused primarily on social media impact.

Conclusion

For artists and music professionals, understanding social media impact is crucial for career growth. Viberate, Chartmetric, and Soundcharts each provide valuable insights, but the choice ultimately depends on the specific needs and budget of the user. Viberate emerges as the best option for those seeking a comprehensive, affordable, and user-friendly tool for tracking social media performance, while Chartmetric and Soundcharts are better suited for established artists and teams that need specialized analytics.

Selecting the right music analytics tool can make all the difference in building a successful music career—and with tools like Viberate, the power to grow is more accessible than ever.