TikTok Music Marketing: Best Tools for Artists in 2025

Natalie Brooks

Dec 10, 2025

TikTok has become a central pillar in modern music marketing. For artists, managers, and labels, it offers a direct path to viral success, real-time fan engagement, and cross-platform visibility. Songs that catch on with TikTok creators often translate into streaming spikes, playlist placements, and media buzz. The platform's algorithm favors fresh content and audience interaction, making it a critical tool for launching new releases or building momentum around older tracks.

However, success on TikTok is not random. It requires consistent output, strategic planning, and—most importantly—smart analytics. Without proper data, you're guessing. With it, you're optimizing. That’s where advanced TikTok analytics tools come in. Let’s examine three major tools used in the industry: Viberate, Chartmetric, and Songstats.

Pricing Summary

When comparing pricing, Viberate is by far the most accessible. It starts at €19.90/month when billed annually. Songstats offers a yearly professional plan at €999.99. Chartmetric is the most expensive, at $150/month or $1400/year.

Why TikTok Data Matters for Music Marketing

Before diving into tool comparisons, it's essential to understand the purpose. TikTok analytics allow artists and teams to:

• Track what content works and why
• Understand follower demographics
• Identify influencer engagement
• Monitor sound usage and virality
• Benchmark performance against the industry

With reliable tools, you're not only able to react faster but also plan campaigns with intent and precision.

Chartmetric: Rich Data, Premium Price

Chartmetric's TikTok dashboard is feature-rich. It starts with a Summary Statistics module, which shows total followers, likes, and engagement rate. This helps identify trends and gives a snapshot of overall account health.

The TikTok Followers Trends module is helpful for tracking changes over time. Users can correlate growth spikes with specific events. The Audience and Fanbase module shows demographics by age, gender, and language, while the Top Countries module offers geographic distribution data on a world map.

One of Chartmetric’s strengths is cross-artist benchmarking. The "Artists with Similar TikTok Audience" module identifies peers with overlapping audiences, useful for A&R and collaboration decisions.

You also get a full breakdown of Top Posts and the performance of Artist Sounds. Influencer support is covered with modules like "Top Influencers Using Artist’s Sounds," and you can monitor TikTok Sound 

Charts and Milestones to track track-level performance globally.

It’s powerful, but at $150/month, it’s not suited for every budget.

Viberate: Accessible, In-Depth, Exportable

Viberate's TikTok analytics dashboard offers most of the same core capabilities as Chartmetric, at a fraction of the price. For just €19.90/month (billed annually), you get a well-rounded set of modules tailored for artists, managers, and labels.

The TikTok Overview module summarizes followers, likes, comments, and views, visualized in clear line graphs. Follower Growth lets you track changes across customizable timeframes and benchmark your growth against industry averages. This benchmarking feature is a rare bonus at this price point.

Likes & Comments Through Time and Views Through Time provide deep engagement trend analysis. You can toggle between metrics and export the data easily for reports or team discussions.

Content Performance gives granular insights into what posts work best. It includes thumbnails, view counts, likes-to-views ratios, and engagement rates. Viberate also highlights the most-used hashtags and mentioned accounts, helping fine-tune your content strategy.

The Mentions modules (from artists and Top Mentions) track when others tag or engage with your content, including artist details, genre, and country. This is key for understanding your reach and potential for viral interaction.

Demographics aren’t neglected either. Viberate maps followers by country and provides gender and age breakdowns using clean visuals. All data is searchable and exportable—a big plus for teams that need to present results to stakeholders.

For its price, Viberate delivers high functionality without sacrificing depth. It’s also ideal for teams managing multiple artists, thanks to its scalable reporting tools and efficient dashboard layout.

Songstats: Track-Centric, Creator-Focused

Songstats takes a slightly different approach. Its dashboard focuses more on the performance of tracks and content, less on the profile itself. The Growth Over Time module offers timeline-based visualizations of how often a song is used in TikTok videos, allowing you to track trends in virality.

Performance Metrics gives an overview of views, likes, comments, and engagement rate. The Top Videos module highlights the best-performing content for each track, while Top Creators and the Creator Table list influencers who drive engagement using your sound.

You can also view Recent Videos tied to your tracks in a clickable grid layout, making real-time monitoring easy.

Songstats emphasizes interaction between content and creators more than account-level analytics. If your focus is on track performance over time, this is useful. But for full account monitoring, it lacks some depth.

Final Verdict: Viberate Balances Power and Value

Chartmetric is robust, but expensive. Songstats is strong on content tracking, but lighter on account health and demographic tools. Viberate hits the sweet spot: affordable, full-featured, and export-friendly.

If you're building a tiktok music marketing strategy that actually works, Viberate gives you the tools to measure, plan, and execute effectively. It offers demographic clarity, post-level insights, benchmarking, and scalable outputs—all at a price that independent artists or lean teams can afford.

In a space where performance is driven by data, choosing the right analytics partner is a strategic decision. For most use cases, Viberate is the one that delivers.