Social Media Analytics Tools Comparison

Natalie Brooks

Feb 17, 2025

In today's music industry, tracking social media performance is crucial for artists and their teams. Social media analytics tools help music professionals gain valuable insights into fan engagement, determine the best marketing strategies, and optimize promotional campaigns across platforms. Among the many options available, Viberate and Soundcharts stand out as two of the top contenders, offering powerful tools for analyzing an artist's online presence.

This article compares Viberate and Soundcharts, exploring their social media analytics capabilities, key features, and the benefits they provide to music professionals.

Comparing Pricing: Viberate vs. Soundcharts

When it comes to pricing, there is a notable difference between Viberate and Soundcharts. Viberate offers a more budget-friendly option, starting at €19.90 per month when billed annually (€239 per year). In contrast, Soundcharts' pricing starts from $129 per month or $1548 per year. For those looking for affordability without compromising on essential features, Viberate emerges as the better value.

Why Social Media Analytics Matter in the Music Industry

For artists and music professionals, social media is a powerful tool for building a fan base, promoting new releases, and connecting directly with fans. The ability to track social media metrics allows artists to understand audience behavior, optimize content, and effectively allocate marketing budgets.

Social media analytics tools are essential for analyzing fan engagement, measuring campaign success, and ultimately helping artists grow their reach. Viberate and Soundcharts are two of the top platforms that offer detailed insights into an artist's social media performance, each with its own unique features and strengths.

Viberate: Key Features for Social Media Analysis

Viberate offers a comprehensive social media dashboard designed to give music professionals a clear understanding of their audience and content performance across multiple platforms. Here are the key features that Viberate provides:

1. Multi-Channel Social Media Dashboard Viberate's social media dashboard covers TikTok, Instagram, Facebook, and X (formerly Twitter). Users can access it from the "Dashboards" drop-down list, which provides aggregated metrics and detailed channel-specific analytics. One of the key tools available is the "Social Media Audience Map," which allows artists and their teams to see where their fans are coming from—either overall or by specific channel.

2. Fanbase Demographics Analysis Understanding an artist's target audience is essential for successful marketing. Viberate provides detailed insights into fanbase demographics through the "Audience Gender & Age" section, which offers a breakdown of the artist's fanbase by gender and age. This data helps artists and marketers pinpoint the right audience for their campaigns, with additional drill-downs available across specific social media channels.

3. Efficient Budget Allocation by Channel Performance Viberate makes it easier to distribute marketing efforts efficiently by analyzing channel performance. For example, the "TikTok Overview" provides insights into new followers, likes, comments, and views compared to industry averages. This helps users identify which channels are performing best and where to allocate their marketing budget to achieve the greatest impact.

4. Replicating Top-Performing Content In the "Content Performance" section, users can analyze the top-performing posts on each social media channel to identify what resonates with the fanbase. By studying these high-performing posts, artists can adopt best practices—such as effective hashtag usage—and even look at other similar artists to find inspiration.

5. Monitoring Campaign Results Viberate also provides tools to evaluate marketing campaign results across different channels. The "Overview" dashboard lets users track fanbase growth and engagement levels during a campaign, presenting the data in an easy-to-understand, visual format. This helps artists and managers assess the effectiveness of their campaigns and make data-driven decisions for future promotions.

Soundcharts: Key Features for Social Media Analysis

Soundcharts is another popular choice for social media analytics in the music industry, offering powerful monitoring tools for artists and their teams. Here are the key features that Soundcharts offers:

1. Comprehensive Social Media Monitoring Soundcharts provides social media data monitoring for artists, allowing users to access local data from the artist's fanbase and track the evolution of each community on social media and streaming platforms. It offers insights into Facebook Page Likes, Twitter Followers, YouTube Subscribers, Spotify Followers, SoundCloud Followers, and Instagram Followers.

2. Cross-Channel Data Compilation One of Soundcharts' standout features is its ability to monitor social data from multiple platforms in one place. Users can track metrics like reach, engagement, and growth over time across platforms such as Deezer, Facebook, SoundCloud, Spotify, TikTok, Twitter, Instagram, and YouTube. This provides a single cross-channel breakdown of an artist's digital following, allowing for a holistic view of their social media presence.

3. Measuring Promotion Strategy Impact Soundcharts helps users assess the impact of their promotional strategies across social media. With metrics like reach, engagement, and growth, artists can measure the results of campaigns across platforms, or focus on specific channels such as Facebook or Instagram to evaluate the effectiveness of individual campaigns.

4. Tracking Fan Base Evolution With Soundcharts, users can monitor an artist's fanbase growth over time. This includes daily tracking of YouTube views across all videos featuring the artist's music—even if they are hosted on third-party channels. It also provides a comprehensive overview of YouTube performance, which accounts for over 47% of global digital music consumption.

5. Identifying Local Growth Opportunities Soundcharts helps artists identify local growth opportunities by monitoring per-country and per-city listenership data on YouTube and Spotify. This feature allows artists and their teams to target promotional efforts in regions with the most growth potential, helping them focus on areas that are most likely to drive success.

6. Comparative Artist Analysis Soundcharts also offers a "Compare Artist" feature, which allows users to benchmark an artist's social media performance against any of the 5 million+ artists in their database. This tool is helpful for putting an artist's growth metrics into perspective, providing context and insights that help drive a successful social media strategy.

Final Verdict: Viberate vs. Soundcharts

When it comes to choosing between Viberate and Soundcharts for social media analytics in the music industry, both platforms offer strong features that cater to the needs of artists and their teams. However, Viberate stands out as a more affordable option, with pricing starting at just €19.90 per month, compared to Soundcharts' $129 per month. For smaller teams or independent artists, this pricing difference can be significant.

In addition to its cost advantage, Viberate provides an excellent user experience and a well-organized interface that makes it easy to access key metrics and analyze social media performance. From demographic analysis to campaign tracking and content replication, Viberate offers a comprehensive set of tools to help artists make the most of their social media presence.

While Soundcharts is a powerful platform with advanced comparative tools and comprehensive data monitoring, the higher price point may be prohibitive for some users, especially those just starting out in the music industry. Viberate offers a better balance of price and performance, making it a more attractive option for many music professionals looking to optimize their social media strategy.

In conclusion, for those looking for a cost-effective yet robust social media analytics solution for the music industry, Viberate is the clear winner. Its comprehensive features, superior user experience, and competitive pricing make it an ideal choice for artists and managers looking to grow their audience and improve their social media marketing efforts.