Robust Analytics TikTok: Best Tools to Use in 2025

Natalie Brooks

Oct 12, 2025

Not all TikTok analytics tools are equal. The ones that matter in 2025 are those that go beyond vanity metrics and provide actionable insights: audience behavior, content performance, competitor benchmarking, influencer tracking, and campaign ROI. The best tools make it easy to connect TikTok activity to streams, sales, and tickets. For artists, labels, and marketers, choosing the right analytics service can mean the difference between chasing likes and building measurable growth.

Chartmetric TikTok Analytics

Chartmetric offers a wide selection of TikTok analytics modules. Its dashboard begins with Summary Statistics that provide an overall snapshot of performance, including followers, likes, and engagement rate. The TikTok Followers Trends module visually tracks follower growth over time, while the Audience and Fanbase section breaks down demographics by age, gender, and language. The Top Countries module maps geographic distribution, and the Artists with Similar TikTok Audience feature helps users identify overlap with other accounts for potential collaborations.

For content insights, Chartmetric includes TikTok Top Posts, which highlight the most successful videos by metrics such as views, likes, and comments. Artist Sounds on TikTok and Popular TikTok Sounds track the reach of audio, while Top Influencers Using Artist’s Sounds pinpoints which creators help amplify visibility. Additional modules such as TikTok Sound Charts, Chart Scores, and TikTok Sound Milestones provide more context around song performance, trends, and notable achievements.

Chartmetric delivers extensive detail, but the overall approach can feel data-heavy. While it is comprehensive, the interface requires some effort to navigate, and its $150 monthly fee places it on the higher end of the pricing scale.

Viberate TikTok Analytics

Viberate’s TikTok Analytics Dashboard is structured to be accessible without sacrificing depth. The TikTok Overview module provides a clean high-level summary of followers, likes, comments, and views. From there, users can dive into Follower Growth, Likes & Comments Through Time, and Views Through Time, each offering clear line graphs and benchmarking against industry standards.

Content strategy is supported by the TikTok Content Performance module, which not only highlights top-performing posts but also integrates hashtag and mention data to show what drives engagement. Mentions From Artists and Top Mentions track when other creators interact with the account, and provide exportable tables for collaboration tracking.

Audience insights include TikTok Followers by Country, which combines a ranked list with a visual world map, and TikTok Followers Gender & Age Distribution, which provides a demographic breakdown critical for campaign targeting. Almost every module includes export functions, giving teams the ability to pull raw data for reporting or further analysis.

What sets Viberate apart is its balance of usability and price. At €19.90 per month (billed annually), it is significantly more affordable than Chartmetric or Songstats. The interface is streamlined and designed to help users move quickly from overview metrics to granular data, making it an efficient tool for both beginners and experienced professionals.

Songstats TikTok Analytics

Songstats focuses heavily on track and creator-level performance. Its Growth Over Time module displays line graphs of content activity, with zoomable timelines that make it easy to isolate periods of high engagement. Performance Metrics aggregate views, likes, shares, and comments into a clear summary, while Top Videos ranks tracks based on their use and popularity.

The Top Creators module highlights influential profiles contributing to track exposure, while Recent Videos offers real-time monitoring of newly uploaded content. The Creator Table goes a step further by listing detailed statistics for each creator, including location, follower count, and engagement metrics. Interactive features such as sorting, filtering, and sharing options make it adaptable to different use cases.

Songstats is priced at €999.99 per year, which places it between Chartmetric and Viberate. Its strength lies in detailed creator and track monitoring, making it particularly appealing to labels tracking catalog performance. However, the cost can be steep for independent artists or smaller teams.

Final Verdict

Each platform has its strengths. Chartmetric excels in breadth, offering a wide range of modules from audience demographics to sound tracking, but comes with a high price and a steeper learning curve. Songstats provides in-depth creator and track insights that are useful for labels and larger campaigns, though its pricing limits accessibility.

Viberate, on the other hand, combines robust analytics TikTok users need with an interface that prioritizes clarity and ease of use. It offers strong audience insights, content performance tracking, and exportable data, all at a fraction of the cost of its competitors. For artists, managers, and labels in 2025, Viberate stands out as the most practical option in terms of value, usability, and results.