Music Trends Tracking Tools: Viberate vs. Chartmetric

Liam Preston

Dec 25, 2024

The music industry is constantly evolving, and understanding is key to staying ahead. From uncovering emerging genres to tracking artist success across different platforms, music analytics tools offer invaluable insights for industry professionals. In this article, we'll review two leading platforms, Viberate and Chartmetric, that can help you analyze global and make informed decisions.

Pricing Overview

Both Viberate and Chartmetric come with different pricing plans that reflect the level of access and capabilities they provide. Viberate is more accessible, starting from €19.90 per month when billed annually (€239/year). On the other hand, Chartmetric's pricing starts at $160 per month or $1600 per year, making it a more significant investment for those who need deeper access to data.

Now, let's take a closer look at each platform and their strengths in tracking music industry trends.

Chartmetric: In-Depth Artist Analytics for Global Insights

Chartmetric provides a robust toolset for tracking and analyzing music industry trends, especially focused on giving a complete overview of artist performance.

Music Industry Trends Reports

Chartmetric publishes a report on music industry trends every six months. These reports are insightful for understanding the state of the music business and uncovering breakthrough artists and tracks on streaming platforms and social media. This helps users stay informed about the major movements and transformations taking place within the industry.

Artist Analytics and Audience Demographics

Chartmetric provides detailed artist analytics by tracking streaming, social, and live performance data for over 9 million artists worldwide. This gives users a comprehensive 360-degree view of any artist, enriched with data from more than 25 platforms, such as Spotify, YouTube, and Instagram.

Audience demographics help users understand where an artist's fans are across different streaming and social platforms. Since each platform has unique user engagement, knowing how fans differ between Spotify, YouTube, Instagram, and TikTok is key to optimizing an artist's promotion strategy.

Similar Artists and Collaborations

The "Neighboring Artists" feature is particularly useful for finding potential collaborators, remixers, or even future band members. Users can sort artists by various metrics like Spotify stats, YouTube metrics, or genre to identify those with complementary styles.

Events and Tours Data

Chartmetric also offers detailed information on concerts, tours, and sync placements. Users can explore past and upcoming concerts for any artist, which is particularly valuable for promoters and managers who are planning tours or seeking performance opportunities.

Core Features Summary

• Playlist Tracker: Track playlist adds on platforms such as Spotify, Apple Music, and YouTube.
• Charts and Performance Tracking: Monitor core KPIs across major streaming and social platforms.
• Radio and TV Syncs: Track TV show and movie sync placements to evaluate their impact on streaming performance.
• Comprehensive Artist Data: Track data for more than 9 million artists from over 25 top sources.

Viberate: Genre and Country-Level Music Trends

Viberate is a powerful analytics platform that focuses on providing insights into music industry trends, with a distinct emphasis on genres and local markets. This makes it a great choice for understanding where genres are headed and how music is resonating on a more granular level.

Genre Analysis and Trends

Viberate offers a detailed overview of music genres and subgenres, mapping 18 genres and 144 subgenres. Users can explore a genre’s biggest stars, most streamed tracks, and the hottest rising artists. This feature is particularly valuable for anyone interested in at the genre level, such as producers, label managers, or marketers looking for emerging styles to capitalize on.

Fanbase and Engagement Statistics

One standout feature of Viberate is its fanbase and engagement data for each genre. This includes insights into a genre's local popularity, as well as statistics on fan engagement and the most connected artists within that genre. Such data is crucial for identifying trends that are gaining traction and artists that are seeing significant growth in popularity.

Genre's Spotify and Radio Presence

Viberate provides detailed analytics on each genre’s Spotify presence, such as the top countries and cities where a genre is most popular, as well as the leading artists and most streamed tracks. Additionally, users can analyze radio airplay trends, including the top countries and cities by radio spins and the most played artists for each genre. These insights help users understand how genres perform across streaming and traditional media channels.

Country-Level Music Trends and Local Artists

Viberate's analytics extend to the country level, providing a world map for easy discovery of local . Users can see a general overview of each country’s music market, including a summary of trending genres, most popular artists, and an event and festival overview.

This country-level view includes detailed statistics on the most popular genres on local radio stations and local charts from various streaming platforms. Users can also get an overview of the biggest local stars, including data on their streaming performance across different digital service providers (DSPs). For those interested in emerging local artists or trends, Viberate offers a thorough overview of the most streamed local tracks on Spotify.

Core Features Summary

• Genre and Subgenre Mapping: Covers 18 genres and 144 subgenres, offering insights into genre popularity and emerging artists.
• Fan Engagement Data: Understand fanbase demographics and engagement stats for each genre.
• Country-Level Trends: Discover in specific countries, including the most popular genres, events, and local stars.
• Spotify and Radio Presence: Detailed breakdown of each genre’s popularity on Spotify and radio, including cities and countries with the highest engagement.

Verdict: Which Tool is Right for You?

Both Viberate and Chartmetric offer robust tools for tracking , but they cater to slightly different needs. Chartmetric is ideal for those who want an in-depth look at individual artist performance and a detailed understanding of audience demographics across multiple platforms. Its features are perfect for professionals who need to track artist KPIs and performance, as well as those looking for potential collaborations or planning tours.

On the other hand, Viberate stands out for its genre and country-level insights, offering a unique perspective on . With its focus on mapping genres, analyzing local music markets, and providing detailed fan engagement data, Viberate is an excellent choice for professionals looking to understand the bigger picture of music industry trends. Its lower price point also makes it more accessible for independent artists, small labels, or those who are just starting out.

In summary, if you’re primarily focused on tracking individual artist performance and need the most comprehensive data available, Chartmetric is a solid choice—but it comes at a premium price. However, for those looking for an affordable, powerful solution to understand across genres and local markets, Viberate is the clear winner.