Music Genre Analyzer Showdown: Viberate vs. Chartmetric

Liam Preston

Oct 22, 2024

Understanding music genres is a fundamental part of the music industry, especially for professionals looking to market their music, discover trends, or understand audience preferences. While genre identification tools are readily available, true genre analytics, which provide insights beyond basic categorization, are rare. In this article, we'll explore the genre analytics offered by two of the industry's leading platforms, Viberate and Chartmetric, focusing on how they can assist music professionals in making data-driven decisions.

Pricing Comparison

Before diving into the details of their genre analytics, let's take a look at the pricing structures for Viberate and Chartmetric:

• Viberate: The premium plan is billed annually at €239. For detailed genre analytics, access to this premium subscription is necessary.
• Chartmetric: Pricing for Chartmetric starts at $1600 per year.

Now that we have a sense of the pricing, let's compare their genre analytics capabilities.

Viberate: The Most Detailed Genre Analytics

Viberate excels in offering the most comprehensive genre analytics available. While it primarily focuses on main genres like Electronic Music, it still provides more in-depth insights than its competitors. Here are some of the core features:

1. Genre Overview

Viberate’s genre analytics starts with a high-level overview of a particular genre. For instance, if you're looking at the Electronic genre, you’ll see the total number of artists and festivals categorized under it. This data helps you understand the size and reach of the genre across the globe.

2. Top Countries by Live Performance

One of the standout features of Viberate is its ability to break down where a genre is thriving in terms of live performances. You can see the top countries where events from a genre and festivals are most frequent, along with their capacities. This is particularly useful for tour planning or event coordination within specific genres.

3. Fastest Rising Artists and Genre Popularity

Viberate provides real-time insights into the fastest-growing artists within a genre. Using the Viberate Popularity metric, which aggregates data from various social media and music platforms, you can track which artists are on the rise and how their fanbase is evolving. For example, you can see which Electronic artists have gained the most popularity over the past month.

Viberate also offers a view of artists ranked by their Viberate Rank, making it easier to identify up-and-coming talent.

4. Subgenre Insights

While Viberate doesn’t offer subgenre-specific analytics in full detail, it does provide an overview of the most popular subgenres based on the top 3,000 artists from genre. This can help industry professionals understand which subgenres are currently trending and what might be on the rise.

5. Fanbase Growth and Engagement

Viberate offers a comprehensive look at fanbase growth across different channels like Spotify, Instagram, X, and SoundCloud. You can easily see which artists have gained the most new followers and which artists are driving the highest levels of engagement. This is particularly valuable for talent scouts and marketers looking to understand the dynamics of artist-audience interaction within a genre.

6. Spotify and Airplay Analytics

Viberate’s Spotify and Airplay analytics provide additional layers of data, breaking down top countries and cities by Spotify Monthly Listeners and Radio Spins, respectively. You can track which tracks or artists are performing best on these platforms, making it easier to target promotions or plan releases by geography.

7. Festival Mentions and Connections

Viberate also monitors Artist Mentions on platforms like Instagram and X, helping users discover which festivals are getting the most buzz among artists. This social data can be useful for festival organizers and event marketers.

Overall, Viberate offers the most detailed music genre analyzer on the market, covering everything from fanbase growth to artist engagement and subgenre insights.

Chartmetric: Genre Analytics Through City Data

Chartmetric, while highly regarded for its overall data analytics, provides limited genre-specific analytics compared to Viberate. Chartmetric focuses more on city-level data and does not offer dedicated genre pages or detailed breakdowns.

1. City Genre Breakdown

One of Chartmetric’s unique offerings is its ability to display a genre breakdown for specific cities. This feature reveals the genres most listened to in a given location based on local Shazam charts and Airplay data. For instance, you can analyze which genres are trending in New York versus Tokyo, giving you a sense of localized music preferences. However, this feature is less detailed than Viberate’s genre analytics and focuses more on high-level insights.

2. Top Tracks by Local Charts

Chartmetric also provides insights into the top tracks within a genre based on local Shazam and Airplay data. While this is useful for understanding genre trends in specific locations, it lacks the in-depth analysis of fanbase growth, engagement, or artist popularity found in Viberate.

3. Limited Genre Coverage

Unlike Viberate, which offers dedicated genre analytics pages, Chartmetric lacks a similar feature. If you’re looking for specific insights into a genre’s performance across various platforms, Viberate remains the better option.

Conclusion: Viberate vs Chartmetric for Genre Analytics

When it comes to music genre analyzer tools, Viberate stands out as the clear winner. It provides the most detailed genre analytics available, making it invaluable for professionals looking to dive deeper into how a genre is performing globally, which artists are gaining traction, and which subgenres are trending. From fanbase growth to Spotify streams and radio airplay, Viberate covers all the bases.

Chartmetric, on the other hand, focuses more on city-level data and offers only basic genre breakdowns. While it provides useful insights for localized music preferences, it falls short when it comes to offering the same level of genre detail as Viberate.

In summary, if you’re a music professional needing in-depth genre analytics, Viberate is the best choice, offering the most comprehensive data on genre performance, artist growth, and audience engagement. 

Chartmetric is more suited for those interested in city-specific music trends, but it lacks the detailed genre analysis that Viberate provides.