Instagram Analytics App: Track Music PR Like a Pro

Liam Preston

Apr 22, 2025

Understanding the Importance of Instagram Analytics in Music PR

Social media plays a crucial role in shaping an artist’s public image, with Instagram being one of the most powerful platforms for music promotion. From fan engagement to tracking mentions from industry players, having access to reliable data helps artists and their teams optimize their promotional efforts. Instagram analytics apps provide a way to measure reach, engagement, and growth, making them essential tools for music PR strategies.

In this article, we’ll explore two major platforms that offer Instagram analytics for musicians—Viberate and Songstats. We’ll analyze their features, pricing, and benefits to determine which tool offers the most comprehensive insights for music professionals.

Comparing Pricing: Viberate vs. Songstats

Before diving into the detailed features of both platforms, let’s compare their pricing models. Viberate offers a cost-effective solution at €19.90 per month, billed annually at €239. On the other hand, Songstats targets a more premium user base, with a yearly fee of €999.99 after the trial period. While both platforms cater to serious industry professionals, Viberate presents a more budget-friendly option, making it accessible to independent artists and smaller labels.

Top Instagram Analytics Tools for Musicians

Viberate: A Deep Dive into Instagram Analytics

Viberate provides a robust suite of Instagram analytics, offering a comprehensive look at an artist’s performance on the platform. It covers key metrics and engagement trends, making it a valuable tool for both independent musicians and established industry professionals.

Instagram Overview

Viberate provides a snapshot of essential Instagram metrics, such as follower count, growth trends, and engagement rates. The platform visualizes these insights through interactive graphs, helping users understand performance fluctuations over time.

Instagram Follower Growth

One of Viberate’s strengths is its ability to track follower growth over customizable time periods (e.g., 7 days, 1 month). Users can compare these trends against industry benchmarks categorized by follower tiers, offering context to their audience expansion.

Engagement Analytics: Likes & Comments Over Time

Viberate allows users to analyze engagement trends by tracking likes and comments over a specified timeframe. The platform also provides industry benchmarks, enabling artists to compare their performance against similar accounts.

Content Strategy Insights

By tracking frequently used hashtags and tagged accounts, Viberate helps users refine their content strategy. Identifying which collaborations and hashtag strategies generate the most engagement is essential for building a stronger Instagram presence.

Top Performing Posts

Users can view their most engaging posts based on likes, with filtering options for different timeframes. This feature helps pinpoint the content that resonates most with audiences, allowing for data-driven content planning.

Mentions from Artists and Festivals

A unique feature of Viberate is its ability to track mentions from other artists and festivals. It categorizes mentions based on frequency, ranking, and genre, providing insights into industry recognition and potential networking opportunities.

Demographics and Geographic Breakdown

Understanding where followers come from is essential for strategic planning. Viberate offers insights into follower distribution by city and country, visualized through searchable tables and maps. Additionally, the platform provides a gender and age breakdown, helping artists tailor their content to their audience demographics.

Songstats: Instagram Analytics for Music Professionals

Songstats offers a range of Instagram analytics tools, focusing heavily on content performance and influencer impact. The platform is particularly strong in its ability to track Reels and influencer engagement.

Performance Overview

Songstats provides an in-depth analysis of key Instagram metrics, including total videos, views, likes, comments, and engagement rates. It features an interactive timeline graph to track content performance over time, making it easy to identify trends.

Focus on Instagram Reels

A key strength of Songstats is its focus on Instagram Reels analytics. The platform highlights recent and top-performing Reels, offering detailed insights into engagement levels. Users can track Reels by metrics such as views, likes, and creator reach, helping them optimize their short-form content strategy.

Influencer and Creator Insights

Songstats stands out with its ‘Top Creators’ module, which ranks influential Instagram users based on their follower count and engagement. Additionally, the ‘Details’ module offers granular insights into individual creators, making it easier to analyze influencer impact.

Geographic Reach

Songstats features a ‘Locations’ module that maps out the reach of creators across different regions. This tool is particularly useful for understanding global audience distribution and planning international marketing campaigns.

Verdict: Viberate vs. Songstats

Both Viberate and Songstats offer powerful Instagram analytics tools, but they cater to different needs within the music industry. Songstats provides a deep dive into Instagram Reels and influencer analytics, making it a strong choice for label-driven marketing campaigns. However, when looking at overall Instagram performance tracking, Viberate stands out as the more comprehensive tool.

Viberate’s edge lies in its ability to offer a complete view of an artist’s Instagram presence—from follower growth and engagement trends to industry benchmarking and demographic insights. Additionally, its mention-tracking capabilities provide valuable PR insights that Songstats does not emphasize. 

Considering the significantly lower price point, Viberate delivers outstanding value, making it the top choice for independent artists, managers, and PR professionals looking for an affordable yet powerful Instagram analytics app.