How to View Instagram Analytics for Music Collabs

Liam Preston

May 11, 2025

Introduction

For music professionals, Instagram is more than just a platform for sharing updates and engaging with fans; it's also a powerful tool for identifying potential collaborations. By analyzing Instagram data, artists, managers, and record labels can pinpoint influencers, fellow musicians, and brands that align with their audience and engagement style. The key to leveraging this data lies in using music analytics tools such as Viberate and Chartmetric. These platforms provide detailed insights into Instagram performance, making it easier to discover new partnership opportunities.

Comparing Pricing: Viberate vs. Chartmetric

Before diving into how to use these platforms for collaboration opportunities, let’s take a quick look at their pricing. Viberate offers a more budget-friendly option, starting at €19.90 per month (billed annually at €239). In contrast, Chartmetric’s plans start at $160 per month or $1400 per year, making it a higher investment. The pricing difference reflects the depth and complexity of data available on each platform, with Chartmetric catering to more advanced users and enterprise-level needs.

Identifying Collaboration Opportunities with Instagram Analytics

1. Finding Artists with Similar Audiences

One of the best ways to discover potential collaborations is by analyzing similar artists' audiences. Chartmetric’s Artists with Similar Instagram Audience module allows users to find other musicians with comparable follower demographics. This data includes follower counts, genre categorization, and popularity scores. If an artist finds another performer with a similar audience, they can consider collaborating on content, cross-promoting releases, or even organizing a joint event.

Viberate offers a similar feature by tracking Instagram Followers by City and Country, making it easy to see where an artist's audience overlaps with others. By comparing locations with a high concentration of engaged followers, music professionals can identify artists who have strong fan bases in the same regions, opening doors for geographically targeted collaborations.

2. Engaging with Notable Followers and Mentions

Another effective strategy for identifying collaboration opportunities is analyzing notable followers and mentions. Chartmetric’s Notable Followers module provides a list of verified and high-profile accounts that follow an artist. This allows musicians to connect with influencers or industry professionals who already show interest in their content.

Viberate’s Instagram Mentions from Artists & Festivals offers a unique perspective by listing artists and festivals that have mentioned the user’s account. By examining the frequency and ranking of these mentions, music professionals can identify who in the industry is already engaging with their content, making them ideal candidates for partnerships or endorsements.

3. Understanding Engagement Trends for Strategic Partnerships

Before reaching out to potential collaborators, it’s crucial to analyze engagement trends. Chartmetric’s Instagram Summary Statistics provides an overview of follower counts, likes per post, comments per post, and engagement rates. The ability to view trends over different timeframes helps artists determine whether an account’s engagement is growing or declining.

Viberate offers a similar feature through its Instagram Likes & Comments Through Time module, which tracks engagement trends and compares them to industry benchmarks. This allows users to identify artists with consistently strong engagement, ensuring that any collaboration effort will reach an active and responsive audience.

4. Leveraging Location-Based Insights for Local Collaborations

Geographic data plays a crucial role in finding collaboration opportunities, especially for artists looking to grow in specific markets. Chartmetric’s Top Cities and Top Countries modules provide a breakdown of where an artist’s audience is most active. The "affinity score" feature in Top Cities helps artists find locations where their influence is particularly strong, making it easier to collaborate with local artists or brands.

Viberate’s Instagram Followers by City module offers similar insights, showing detailed follower counts for each city. If two artists have strong fan bases in the same city, they can consider joint performances, social media collaborations, or cross-promotions targeting that audience.

5. Analyzing Content Performance for Collaboration Ideas

Understanding which types of content resonate best with an audience is essential for crafting successful collaborations. Chartmetric’s Instagram Top Posts and Instagram Top Reels modules highlight an artist’s most engaging content, including captions, posting dates, and engagement metrics. By comparing top-performing content between two potential collaborators, music professionals can develop content strategies that maximize audience interest.

Viberate’s Instagram Content Performance module provides additional insights by analyzing frequently used hashtags and tagged accounts. By identifying commonly used hashtags in an artist’s content, they can find trending topics and collaboration opportunities with brands, influencers, or fellow musicians using similar themes.

Conclusion

Using Instagram analytics to identify collaboration opportunities is a strategic way for music professionals to grow their audience and expand their network. Both Chartmetric and Viberate offer powerful tools for analyzing audience demographics, engagement trends, and content performance. While Chartmetric provides more detailed insights at a higher price point, Viberate offers an affordable and efficient alternative for identifying potential partners. By leveraging these platforms, artists can make data-driven decisions to create successful collaborations and strengthen their presence in the music industry.