How to See YouTube Music Stats: Top Tools Compared

Avery Malone

Dec 4, 2024

Understanding YouTube analytics is crucial for any music professional, from independent artists to record labels. YouTube is one of the largest platforms for music discovery and fan engagement, and knowing how to see YouTube music stats can provide invaluable insights into your audience. These insights can help in crafting targeted promotional strategies, optimizing content release schedules, and boosting overall performance on the platform.

Consider a record label managing a rising artist. They want to know which countries are driving the most YouTube views for their artist, identify the performance of specific videos, and understand how their audience overlaps across different platforms. To achieve this, they need a YouTube analytics dashboard that can provide comprehensive, actionable data. Here, we compare the YouTube analytics features of two popular tools—Viberate and Chartmetric—to help you decide which tool best suits your needs.

Pricing Comparison of Viberate and Chartmetric

Before diving into the analytics, it's helpful to compare the pricing of Viberate and Chartmetric. Viberate starts at €19.90 per month, billed annually at €239, making it a budget-friendly choice for independent artists and smaller record labels. In contrast, Chartmetric costs $1600 per year or $160 per month, making it significantly more expensive but packed with in-depth features that cater to more comprehensive analytics needs.

YouTube Music Analytics: Viberate vs. Chartmetric

Importance of YouTube Analytics for Music Professionals

For record labels and artists, understanding YouTube performance metrics is essential. YouTube is a major platform for music discovery, especially for younger audiences. A well-executed analytics strategy allows labels to monitor the performance of their artists, identify high-performing content, and optimize strategies for greater visibility. Imagine a record label managing an artist like Taylor Swift—they want to track video engagement, audience demographics, and identify key markets to enhance their promotional campaigns.

In the following sections, we will explore the YouTube analytics dashboards of Viberate and Chartmetric and evaluate their features based on different use cases.

Viberate YouTube Analytics Dashboard

Viberate provides a user-friendly YouTube analytics experience with a range of visualizations and insights into an artist’s performance. Here are some of the key features:

1. YouTube Trends

View Trends Graph: Viberate features a line graph that shows changes in total YouTube views over time. Metrics such as total YouTube views (e.g., 862.5M) and YouTube subscribers (e.g., 59.4M) are available. This graph is useful for tracking long-term growth trends, helping you visualize audience growth over time.

2. Significant YouTube Videos

Top Videos: This section highlights the most impactful YouTube videos. For each video, Viberate provides metrics such as total views, likes, comments, and release date. For instance, Taylor Swift’s "Love Story" video had 52M views, 1.2M likes, and 13K comments, making it easy to identify her most influential content.

3. Engagement Graph

YouTube Views & Likes: This line graph tracks changes in total views and likes over time, with clear markers showing peak moments that likely correspond to major video releases. It helps pinpoint when significant spikes in engagement happened.

4. YouTube Views by Geography

City and Country Breakdown: Viberate offers both city and country-level data. Cities generating the most views are listed, and an interactive heatmap shows the distribution of views globally. Additionally, a country ranking table shows the total views contributed by each country, with a red bar chart to visualize proportional contributions.

5. YouTube Subscriber Growth

Timeline Chart: This chart displays monthly changes in subscriber counts. Users can track historical trends in subscriber growth, gains, and losses, providing a clear picture of an artist’s growth trajectory.

6. Cross-Platform Audience Overlap

Audience Overlap by Platforms: This feature analyzes how YouTube subscribers overlap with followers on other platforms, such as Instagram or TikTok. It provides insights into how fans engage across different channels, which is crucial for a multi-platform strategy.

Chartmetric YouTube Analytics Dashboard

Chartmetric provides a more in-depth look at YouTube analytics with numerous additional features, which may justify its higher cost for larger labels or agencies:

1. Artist Profile Overview

Comprehensive Artist Overview: Chartmetric starts with an overview section that prominently displays the artist’s name, profile photo, and links to other platforms or analytics categories. This makes it easy to navigate between YouTube, Spotify, and other social platforms for a comprehensive analysis.

2. YouTube Overview Section

Summary Metrics: The overview includes essential KPIs like subscribers (e.g., 39.4M), daily average views (e.g., 205,192), and estimated YouTube views (e.g., 37.65M). The inclusion of mini graphs for each metric helps to visualize short-term trends, offering quick insights.

3. Audience Composition and Demographics

Audience Composition Pie Chart: This chart shows where views are coming from (e.g., user-curated playlists, algorithm-generated playlists), with metrics revealing 92.8% of views coming from algorithmic sources. The demographic breakdown provides insights into gender and age, helping artists understand who their viewers are.

4. Playlist Insights

Playlist Contribution Analysis: Chartmetric’s playlist insights show which playlists drive the most views, categorized by official, user-created, or algorithmic. The line graph illustrates how playlist contributions evolve over time, making it easy to identify trends.

5. YouTube Sentiment Section

Comment Analysis: Chartmetric analyzes the top comments on videos, categorizing them by engagement metrics like likes or replies. Sentiment analysis reveals whether comments are positive, neutral, or negative, providing insights into audience reception.

6. Comparative Analytics

Competitor Comparison: Chartmetric also includes a "Compare Artist" feature that allows users to benchmark an artist's performance against others. The comparative analytics section provides insight into how different artists fare in terms of views, subscribers, and other engagement metrics.

Conclusion: Viberate vs. Chartmetric for YouTube Music Analytics

When it comes to YouTube music analytics, both Viberate and Chartmetric offer valuable insights, but each tool has its strengths. Viberate stands out as an affordable solution for music professionals who need to understand YouTube trends without breaking the bank. It provides visual representations of key metrics, geographic breakdowns, and engagement insights that help users make data-driven decisions. The straightforward UX and affordability make it a great option for independent artists or smaller record labels looking for cost-effective analytics.

On the other hand, Chartmetric offers a more comprehensive set of features for users willing to pay a higher price. It delves deeper into metrics such as sentiment analysis, playlist contributions, and audience composition. It also offers powerful comparative tools for benchmarking, which can be invaluable for larger record labels managing multiple artists.

For those seeking the best balance of performance and cost, Viberate is the clear winner. Its rich feature set, combined with a highly affordable subscription price, makes it an attractive choice for understanding how to see YouTube music stats effectively. Viberate's focus on YouTube trends, subscriber growth, and audience overlap provides a solid foundation for improving visibility and audience engagement.