How to See Your Analytics on TikTok: Pro Guide

Travis Mckenzie

Sep 28, 2025

TikTok has become a central platform for music promotion, artist discovery, and audience engagement. But the real value lies not in simply posting content, but in analyzing performance data to shape future strategies. Knowing who watches, how they interact, and why some videos spread further than others is what separates casual creators from professionals. Understanding this data is essential for artists, managers, and marketers aiming to translate reach into real-world results.

TL;DR

TikTok analytics tell you who’s watching, how they engage, and what drives reach. Turning those numbers into strategy means connecting the dots: content themes, posting schedules, audience growth, and conversion goals. For artists, managers, and marketers, the key is to move from vanity metrics (views, likes) to actionable insights (watch time, audience demographics, traffic sources).

Pricing Comparison

• Viberate: From €19.90/month (billed annually at €239)
• Chartmetric: $1400/year or $150/month
• Songstats: €999.99/year after trial

Viberate is the most affordable option while still offering advanced TikTok analytics. Chartmetric sits at the high end, and Songstats is priced as a yearly package.

Core TikTok Analytics to Track

TikTok’s built-in analytics cover four main areas: profile overview, content performance, audience insights, and traffic sources.

• Profile overview shows follower growth and profile views, useful for understanding discovery trends.
• Content performance includes video views, average watch time, completion rate, and shares or saves. These reveal what content holds attention and spreads beyond your own followers.
• Audience insights highlight gender, age, top countries, and active hours, allowing creators to post when fans are online and tailor content to regional trends.
• Traffic sources break down whether views came from For You feed, followers feed, sounds, hashtags, or external shares.

Turning Analytics into Strategy

Step 1: Identify What Works

Look at the top five performing videos and note patterns. Was a particular sound, editing style, or video length responsible for higher completion rates or shares? Build future content around these elements.

Step 2: Optimize Posting Schedule

Check when your audience is most active. Test two or three posting slots per week, then refine based on spikes in watch time.

Step 3: Strengthen Audience Targeting

If analytics show rapid growth in one region, tailor captions or references to that audience. Artists can push localized tour dates, while marketers can run region-specific campaigns.

Step 4: Expand Discovery

Study which hashtags and sounds bring the most traffic. Create variations to build on successful themes, but avoid overusing the same formula.

Step 5: Link to Business Goals

Analytics must feed into measurable outcomes—streaming numbers, ticket sales, or merch conversions. Use link-in-bio tracking to measure if TikTok traffic delivers results.

Example Strategies by Role

• For Artists: Use data to decide which track snippet deserves focus in upcoming videos. If one sound starts trending, align promotion around it.
• For Managers: Monitor follower growth after campaigns and adjust advertising budgets based on organic vs. paid reach.
• For Marketers: Map TikTok traffic sources to other platforms such as Spotify streams or website visits. Identify micro-influencers who share the same audience.

Pitfalls to Avoid

• Chasing vanity metrics like views without tracking conversions.
• Ignoring completion rate, which signals true engagement.
• Overposting without learning from analytics, which dilutes reach.
• Failing to link TikTok growth to streaming, ticketing, or direct sales.

Advanced TikTok Analytics Tools

TikTok’s native analytics are limited. For professionals, advanced dashboards provide deeper insights, better visualizations, and exportable data. Let’s look at three leading options: Chartmetric, Viberate, and Songstats.

Chartmetric TikTok Analytics

Chartmetric offers a broad set of modules, including summary statistics, follower trends, audience demographics, and top countries. It adds powerful collaboration insights by showing similar artists and influencers using your sounds. Top posts, sound popularity, influencer activity, and TikTok sound charts help track song virality. Chartmetric is highly detailed but comes at a premium price.

Viberate TikTok Analytics

Viberate combines usability with depth. Its dashboard covers follower growth, likes and comments through time, views through time, and content performance. It also tracks mentions from other artists and highlights impactful collaborations. The demographics modules break down followers by gender, age, and country, with exportable data for campaign planning. Benchmarking against industry standards and easy CSV exports make it practical for both teams and individuals.

Songstats TikTok Analytics

Songstats focuses on track and creator-level insights. Modules highlight growth trends, performance metrics, top videos, top creators, recent videos, and creator tables. The dashboard is interactive and visually clear, emphasizing track usage and creator-driven activity. It is particularly useful for labels managing multiple tracks across TikTok, though less focused on audience behavior than Viberate or Chartmetric.

Final Verdict

Chartmetric offers a wide range of modules but is costly, better suited for large teams with big budgets. Songstats provides strong track-level insights but lacks some of the audience and benchmarking depth needed for strategic planning. Viberate delivers a balance of affordability, actionable metrics, and exportable data. For artists, managers, and marketers who want professional-grade TikTok analytics without paying enterprise-level prices, Viberate offers the strongest combination of UX and price-to-performance ratio.

If you’re asking yourself 

how to see your analytics on TikTok

 and then move beyond them to build strategy, the answer is clear: start with TikTok’s built-in metrics, but for deeper insights and real competitive edge, tools like Viberate give you everything you need to connect data with results.