How to See Instagram Analytics & Find New Music Talent

Liam Preston

Mar 30, 2025

Introduction

In the ever-evolving music industry, data-driven decision-making has become essential for artists, managers, and labels. Understanding fan engagement on Instagram is crucial for discovering new talent, optimizing promotional strategies, and increasing audience reach. Music industry professionals rely on analytics tools to extract insights that help them stay ahead. This article explores two leading Instagram analytics platforms, Viberate and Songstats, and compares their offerings to determine which is better suited for maximizing A&R efforts.

Pricing Overview

Before diving into the features, it's important to consider the cost of these analytics tools. Viberate offers an affordable entry point at €19.90 per month, billed annually at €239. On the other hand, Songstats is significantly more expensive, charging €999.99 per year after a trial period. This price gap may play a decisive role in choosing the best platform for different types of users.

Viberate: Comprehensive Instagram Analytics for A&R Teams

Viberate provides a robust Instagram analytics dashboard that offers deep insights into an artist’s social media presence. It covers a wide range of essential metrics, allowing A&R teams to monitor audience growth, engagement trends, and content performance.

Instagram Overview

Viberate’s Instagram dashboard provides a snapshot of an artist’s key metrics, including follower counts, growth trends, and engagement rates. These insights are visualized through graphs, making it easy to track performance over time.

Follower Growth and Demographics

Viberate tracks follower trends over different timeframes (7 days, 1 month, or longer), displaying detailed visualizations such as line and bar graphs. It also provides benchmarks against industry averages based on follower tiers. Additionally, A&R professionals can explore audience demographics by city and country, visualized through maps and tables. Gender and age distribution insights further help in tailoring content strategies to specific audiences.

Engagement Metrics

The platform allows users to analyze engagement trends, tracking likes and comments over time. A toggle filter enables switching between these metrics for focused analysis. It also includes industry benchmarks, ensuring users understand how their engagement rates compare to competitors.

Content Performance and Mentions

Viberate highlights an artist’s most engaging posts based on likes, offering direct links to view them on Instagram. Users can filter posts by time period to spot trends in high-performing content. Additionally, the platform tracks mentions and tags from other artists and festivals, ranking them by frequency and engagement impact. This feature helps A&R teams identify valuable networking opportunities.

Songstats: Instagram Performance Analytics for Music Professionals

Songstats takes a slightly different approach, focusing on Instagram content performance through detailed tracking of Reels and creator-driven engagement.

Performance Overview

Songstats provides an interactive timeline graph displaying total videos, views, likes, comments, and engagement rates. Users can zoom into specific timeframes (e.g., 1 month, 3 months, or year-to-date) for detailed analysis.

Reels and Content Insights

The platform features a module dedicated to Instagram Reels, showcasing recent and top-performing Reels associated with the analyzed artist. A ranked list allows users to filter Reels by key performance metrics, helping them identify what resonates most with audiences.

Influencer and Location Analysis

A unique feature of Songstats is its Top Creators module, which ranks influential Instagram creators based on follower count. This is valuable for identifying potential collaboration opportunities. Additionally, the Locations module visualizes creator reach using an interactive world map, helping users understand geographical audience trends.

Verdict: Why Viberate Stands Out

Both platforms offer powerful Instagram analytics, but Viberate emerges as the superior choice for A&R professionals. While Songstats focuses heavily on Reels performance and creator rankings, Viberate provides a more well-rounded analytics suite. Its follower growth insights, engagement trend analysis, content performance tracking, and detailed mention tracking offer a more holistic view of an artist’s presence on Instagram.

Additionally, Viberate’s pricing is significantly more affordable, making it accessible to independent labels and managers who need robust data insights without breaking the bank. For professionals looking to optimize their A&R efforts, Viberate provides the best balance of cost, features, and actionable insights.