How to Get TikTok Analytics for Viral Music Campaigns

Travis Mckenzie

Jul 8, 2025

TikTok has revolutionized music marketing by enabling artists to reach vast audiences and create viral content. Central to this success is the strategic use of TikTok analytics, which provide insights into audience behavior and content performance, guiding the development of impactful marketing campaigns. In this article, we’ll explore how to get TikTok analytics and use them effectively, along with a comparison of tools designed to help musicians succeed on the platform.

Pricing Comparison of TikTok Analytics Tools

When choosing a TikTok analytics tool, pricing is a key consideration. Here’s a quick comparison:

• Viberate: From €19.90/month, billed annually at €239.
• Chartmetric: $1600/year or $160/month.
• Songstats: €999.99/year after trial.

Each tool offers unique capabilities tailored to the needs of music professionals, as detailed below.

Understanding TikTok Analytics

TikTok’s native analytics, available through Pro Accounts, offer essential data across three main categories:

• Overview: Tracks metrics such as follower growth, profile views, video views, comments, likes, and shares over customizable periods.
• Content: Provides detailed performance data for each video, including total likes, views, comments, shares, average watch time, and audience demographics.
• Followers: Offers insights into audience demographics, including location and activity times, helping to optimize posting schedules.

These built-in analytics enable artists to understand which content resonates with their audience, allowing for data-driven adjustments to strategies.

Third-Party TikTok Analytics Tools

While TikTok’s native analytics are useful, third-party tools provide deeper insights and additional features tailored for music marketing. Here’s an overview of three leading tools:

Viberate

Viberate is a powerful tool offering comprehensive analytics on music performance, including TikTok. It excels at:

• Audience insights: Understand who is engaging with your content and where they’re located.
• Trend analysis: Monitor emerging trends to stay ahead in the competitive music space.

With a starting price of €19.90/month, Viberate is an affordable option for independent artists and labels looking to improve their strategies.

Chartmetric

Chartmetric stands out for its detailed insights at both video and profile levels. It is particularly valuable for:

• Data-driven music marketing strategies: Dive deep into content performance metrics.
• Comprehensive analytics: Access detailed follower and engagement data to refine campaigns.

At $160/month, Chartmetric is geared toward established artists and professionals seeking advanced analytics capabilities.

Songstats

Songstats delivers real-time analytics across multiple platforms, including TikTok. Its key features include:

• Monitoring engagement metrics: Keep track of likes, shares, and comments in real time.
• Viral chart performance: Track how your content performs on trending charts.

Priced at €999.99/year, Songstats is an excellent choice for professionals managing multiple artists or labels.

Creating Viral Campaigns Using Analytics

To maximize the potential of TikTok as a marketing platform, artists must leverage analytics strategically. Here are four key areas where analytics play a pivotal role:

Trend Identification

Monitoring trending sounds, hashtags, and challenges allows artists to align their content with current audience interests. By participating in viral trends, artists can significantly boost their content’s visibility.

Audience Engagement Analysis

Understanding which content formats and themes elicit the most engagement helps in creating compelling content that resonates with the target audience. Analytics tools like Viberate and Chartmetric can highlight these patterns effectively.

Optimal Posting Times

Posting content when your audience is most active is crucial for maximizing engagement. TikTok’s native analytics and third-party tools like Songstats provide insights into follower activity patterns, ensuring your content reaches its intended audience.

Collaborations and Influencer Partnerships

Partnering with influential TikTok users can amplify an artist’s reach. Analytics tools help identify suitable influencers based on their audience demographics and engagement rates, enabling more effective collaborations.

Conclusion

In the dynamic landscape of music marketing, TikTok analytics serve as a vital tool for understanding audience behavior and optimizing content strategies. By effectively utilizing both native and third-party analytics tools like Viberate, Chartmetric, and Songstats, artists can craft data-informed campaigns that resonate with audiences and harness the viral potential of TikTok. Whether you’re an independent artist or a seasoned professional, leveraging analytics is essential for standing out in the competitive world of music marketing.