How to Analyze YouTube Analytics for Music Labels

Natalie Brooks

Mar 23, 2025

Why Tracking YouTube Data Matters for Labels

YouTube is a critical platform for music discovery, artist branding, and revenue generation. Labels rely on YouTube analytics to track an artist's growth, understand audience demographics, and optimize promotional strategies. For example, a label might notice a surge in views from Brazil after an artist collaborates with a local influencer, leading to a targeted marketing push in that region. Similarly, analyzing engagement trends can help predict which tracks are likely to perform well in future releases.

To make data-driven decisions, labels turn to advanced analytics services. Chartmetric, Songstats, and Viberate offer powerful dashboards tailored for tracking YouTube performance. But which one provides the best balance of pricing, features, and usability?

Pricing Comparison

Viberate offers a pricing plan starting from €19.90 per month, billed annually at €239. 

Chartmetric, on the other hand, is significantly more expensive, costing $1600 per year or $160 per month. 

Songstats falls somewhere in between, with a yearly subscription of €999.99 after the trial period. In terms of affordability, Viberate is clearly the most budget-friendly option, making it accessible to independent labels and managers, while Chartmetric and Songstats cater to larger operations with higher budgets.

Analyzing YouTube Data: Comparing Chartmetric, Songstats, and Viberate

Chartmetric's YouTube Analytics Dashboard

Chartmetric provides a highly detailed breakdown of YouTube performance. The dashboard includes subscriber growth tracking, allowing labels to monitor subscriber count fluctuations over different timeframes and pinpoint key events influencing growth. It also provides insights into audience demographics, helping labels understand gender, age, and language preferences to better tailor content strategies. The platform breaks down top cities and countries contributing to an artist's viewership, which supports tour planning and regional marketing efforts.

Chartmetric also tracks YouTube playlists and charts, offering valuable visibility insights by monitoring playlist inclusions and chart positions. Additionally, its sentiment analysis feature categorizes audience comments to help labels understand how listeners react to content. The dashboard further enables video performance tracking with the ability to compare multiple videos over time, helping labels spot trends. Although Chartmetric provides a robust set of tools, its high price makes it best suited for established labels with significant budgets.

Songstats' YouTube Analytics Dashboard

Songstats' dashboard is designed for video performance tracking, audience engagement, and cross-platform analytics. The Channel Performance Overview presents long-term trends, helping labels monitor engagement shifts. It also provides quick access to newly uploaded videos, allowing labels to analyze their initial performance. The Track-Specific Analytics module delivers in-depth insights for individual videos, tracking views, playlist placements, likes, comments, and engagement rates.

One of the standout features of Songstats is its ability to rank top-performing videos based on different criteria, allowing labels to identify the most successful content. Additionally, its cross-platform tracking capabilities enable comparisons between YouTube and other digital platforms such as Spotify, Apple Music, TikTok, and Instagram. This broad view of an artist's performance helps labels develop well-rounded digital strategies. However, at almost €1000 per year, it may be too expensive for smaller labels.

Viberate's YouTube Analytics Dashboard

Viberate provides an extensive suite of YouTube analytics tools at a highly competitive price. The Career Health & Overview module offers a quick assessment of an artist’s YouTube performance with a visual gauge categorizing their ranking as Poor, Fair, or Good. It also displays YouTube rank both overall and within a specific genre, helping labels understand their artist’s positioning in the market. Additionally, it provides a list of similar artists for benchmarking purposes.

The Signature YouTube Videos & Video Library sections allow labels to analyze their top-performing videos and sort content by total views, likes, and engagement trends. Video Views & Engagement Trends highlight spikes and dips in viewership through a time-series graph, enabling labels to track viral moments. The YouTube Channels Analysis module helps monitor an artist’s presence across official, collaborative, and third-party channels, providing insight into brand reach.

Audience geography insights are available through the City & Country Breakdown, which ranks top-viewing locations and displays interactive maps for regional analysis. The Official Channel Analysis section offers detailed tracking of subscriber growth and video performance, while the Audience Demographics module provides data on gender, age, and location-based subscriber trends. This set of features makes Viberate an excellent choice for labels looking to refine their content strategies and expand market reach.

Verdict: The Best YouTube Analytics Tool for Labels

For labels tracking artist growth on YouTube, the ideal analytics tool must balance features, usability, and affordability. Chartmetric delivers industry-leading analytics but comes at a premium price, making it suitable for major labels. Songstats provides strong cross-platform tracking but remains expensive for many independent operations. Viberate offers the best price-to-performance ratio, combining essential YouTube insights with an intuitive dashboard at a fraction of the cost.

For labels seeking comprehensive yet affordable YouTube analytics, Viberate is the clear winner. With its in-depth tracking, regional breakdowns, and competitive pricing, it empowers labels to make data-driven decisions without overspending.