How to Analyze SoundCloud Stats for Growth

Travis Mckenzie

Feb 6, 2025

SoundCloud provides independent artists with a suite of analytics tools that offer valuable insights into audience engagement and track performance. By effectively utilizing these analytics, you can refine your promotional strategies, foster deeper connections with your listeners, and advance your music career. Here's a comprehensive guide to leveraging SoundCloud analytics.

Comparing Pricing for Advanced Analytics Tools

When it comes to third-party tools for analyzing your SoundCloud stats, cost is an important factor. Here’s a quick breakdown:

• Songstats: Priced at €999.99/year for its Professional package, including analytics for all artists and labels.
• Viberate: Starts at €19.90/month, billed annually at €239, providing a more affordable option for independent artists.

Now, let’s dive into how to utilize SoundCloud’s native analytics and explore how these tools can elevate your strategy.

Accessing SoundCloud Analytics

To make the most of SoundCloud’s analytics, you first need to know how to access them:

• Via Web Browser: Navigate to your profile, select the track or playlist you wish to analyze, and click on the ‘Insights’ button.
• Via Mobile App: Go to your profile or library tab, tap the bar graph icon labeled ‘Insights,’ and select the specific track or playlist to view its analytics.

These tools make it simple to stay updated on how your music is performing in real time.

Key Metrics to Monitor

Understanding your SoundCloud stats is crucial for making informed decisions. Here are the key metrics to focus on:

• Plays: Indicates how often your tracks are played. Tracking play counts helps you identify popular content and evaluate promotional strategies.
• Likes, Reposts, and Comments: Measure listener engagement. Higher numbers suggest your music is resonating with your audience.
• Downloads: Shows how many users have downloaded your tracks, signaling deeper interest.
• Follower Growth: Tracks the increase in your followers over time, providing insight into your expanding fan base.
• Top Listeners and Locations: Identifies your most engaged listeners and their geographic locations, allowing you to tailor your marketing.
• Playback Sources: Reveals where your plays originate—from playlists, albums, or direct links—helping you understand listener discovery patterns.

Utilizing Analytics to Enhance Your Music Career

SoundCloud analytics can help you optimize your career strategies. Here’s how:

Optimize Release Timing

Analyze when your tracks receive the most plays to determine the best times to release new music. Publishing during peak activity periods increases the likelihood of immediate engagement.

Engage with Your Audience

Respond to comments and messages to build a loyal fan base. Personalized interaction strengthens your relationship with listeners and boosts your profile’s visibility.

Tailor Promotional Strategies

Use location data to identify regions where your music is most popular. This can inform decisions about touring, local advertising, or targeted digital campaigns.

Collaborate Strategically

Discover artists with similar audience demographics and engagement levels. Collaborations can help you tap into new listener bases and create mutually beneficial partnerships.

Refine Content Based on Feedback

Monitor listener comments and engagement metrics to understand what aspects of your music resonate most. Use this information to shape future releases and marketing strategies.

Advanced Analytics Tools

While SoundCloud’s native analytics are invaluable, third-party tools can provide a broader perspective and deeper insights. Here’s how they compare:

• Viberate: This tool offers comprehensive analytics across multiple platforms, including SoundCloud. It delivers insights into key performance metrics, top tracks, and fan base evolution, all through a user-friendly interface. With pricing starting at just €19.90/month, Viberate is an affordable choice for independent artists.
• Songstats: Ideal for those looking for real-time analytics, Songstats tracks streams, favorites, comments, followers, and chart positions. Its €999.99/year Professional package is tailored for artists and labels seeking advanced monitoring capabilities.

Why Analytics Tools Matter for SoundCloud Success

To successfully analyze your SoundCloud stats, you need appropriate music analytics tools. Both Viberate and Songstats offer excellent dashboards that simplify the process of interpreting data. By investing in these tools, you can make informed decisions, maximize your growth potential, and ensure your music reaches the right audience.

With the right combination of SoundCloud’s native analytics and third-party tools, you’ll have everything you need to elevate your music career to the next level. Start leveraging these insights today to unlock your full potential!