Free TikTok Analytics Tool? Pros Use This Instead

Travis Mckenzie

Sep 1, 2025

Free TikTok Analytics Tool? Pros Use This Instead

Free TikTok analytics tools can offer basic insights into video performance, follower growth, and engagement trends. They’re a great place to start—especially for independent artists or those new to TikTok. However, when your goal is professional-grade growth and data-driven strategy, advanced platforms like Viberate, Chartmetric, and Songstats take things to the next level. These tools provide far more than just surface-level stats, helping you understand how and why your content performs, who your audience is, and how to optimize your presence on TikTok.

Let’s explore how to use the TikTok analytics dashboards provided by Viberate, Chartmetric, and Songstats to promote music more effectively—and how they go beyond what a free TikTok analytics tool can offer.

Using Viberate to Decode TikTok Performance

Viberate’s TikTok Analytics Dashboard is structured as a suite of modules, each offering in-depth insight into different aspects of a TikTok account. It starts with a high-level summary through the TikTok Overview, presenting key stats such as follower count, growth rates, average likes, and comments. This is ideal for checking the general health of your account.

To zoom in on your fanbase, the Follower Growth module lets you explore changes in followers over time, including how your growth compares to similar accounts. You can select specific timeframes and even export the data, making it easier to track the results of specific campaigns or content bursts.

Understanding engagement is key to music promotion. The Likes & Comments Through Time and Views Through Time modules help pinpoint which content resonates most with viewers. These modules allow you to view engagement trends and compare them to industry averages, offering a clear picture of how your content stacks up.

If you’re looking to fine-tune your content strategy, the Content Performance module is essential. It highlights your top-performing posts, includes post thumbnails and key stats, and even provides insights into your most-used hashtags and mentions.

Artists collaborating or engaging with others will benefit from the Mentions From Artists and Top Mentions modules, which track who’s talking about you and which of those mentions are gaining the most traction. It’s an excellent way to spot potential collaborators and measure the ripple effect of viral mentions.

When it comes to reaching the right audience, Viberate’s demographic data modules shine. You can see where your followers are located via the Followers by Country view and dig into the age and gender distribution of your audience. These insights help tailor your messaging and campaign targeting.

Overall, Viberate delivers a powerful and detailed overview of how your TikTok profile and content perform—making it far more comprehensive than a typical free TikTok analytics tool.

Chartmetric: Sound-Centric TikTok Intelligence

Chartmetric’s TikTok analytics suite is another go-to for artists looking to use data to their advantage. The Summary Statistics module gives a performance snapshot, with metrics like follower count, engagement rate, and average interaction per video. But the depth really begins to show in modules like TikTok Followers Trends, which tracks how your following evolves over time.

You’ll also find powerful audience insights in the TikTok Audience and Fanbase and Top Countries modules. These provide details like gender, age, and languages spoken—plus a map and ranking of where your followers are most concentrated. With this data, you can better tailor your releases and promotional strategies by region.

Where Chartmetric really sets itself apart is in its sound-based analytics. Modules like Artist Sounds on TikTok and Popular TikTok Sounds track how your music is being used in user-generated content. You’ll see timelines of sound usage, helping you understand which tracks are gaining momentum and when.

Influencer impact is also covered. The Top Influencers Using Artist’s Sounds module shows which content creators are helping spread your music. You can view detailed metrics for each influencer, 

including their engagement stats—critical for planning shoutouts, duets, or influencer collaborations.

Chartmetric also includes TikTok Sound Charts and Chart Scores, allowing you to see how your tracks are ranking on TikTok globally and regionally. You can even view TikTok Sound Milestones to keep track of major achievements, such as when your song hits a certain number of videos or is picked up by a top influencer.

For artists focused on music discovery and audience building, Chartmetric offers an expansive view into how music travels on TikTok—insight you won’t find in any free TikTok analytics tool.

Songstats: A Creator-Focused TikTok Dashboard

Songstats rounds out our list with a highly visual and interactive TikTok dashboard that focuses on track-level performance and creator influence. The Growth Over Time module offers an easy-to-use line graph that tracks content engagement metrics across flexible timeframes. Whether you're measuring traction from a campaign or looking for growth spikes, this module helps you spot patterns at a glance.

In the Performance Metrics module, you’ll find a breakdown of total views, likes, shares, comments, engagement rate, and creator reach. This helps paint a full picture of how well your content is performing and how it’s engaging fans.

For content benchmarking, the Top Videos module ranks your tracks based on key performance indicators. It’s an effective way to identify which songs are your breakout hits. The Top Creators module then takes things further by showing which influencers are driving the most engagement, complete with their follower counts and influence levels.

Songstats also gives you fast access to what’s happening right now. The Recent Videos module shows the latest uploads tied to your music, while the Creator Table provides a sortable list of all creators engaging with your content. It includes detailed stats for each, making it easy to find who’s boosting your visibility the most.

Each module is built for usability, with clean visuals and interactive features like zooming, filtering, and exporting. For artists looking to quickly understand their impact and make strategic decisions based on real-time data, Songstats delivers practical insights that go beyond what a free TikTok analytics tool typically provides.

Final Thoughts

While a free TikTok analytics tool can be useful for scratching the surface of your TikTok performance, it simply can’t compete with the depth, usability, and strategic insights offered by professional platforms like Viberate, Chartmetric, and Songstats. These dashboards give artists and their teams the data they need to understand their audiences, track sound usage, measure influencer impact, and grow their presence on one of the most powerful music promotion platforms in the world.

If you’re serious about growing your career through TikTok, these tools are not just nice to have—they're essential. Start exploring their analytics today, and turn your TikTok data into a roadmap for music success.