Best Tools for Music Audience Demographics

Avery Malone

Oct 30, 2025

Understanding audience demographics is essential for anyone working in music—whether you're an artist, manager, label exec, or live promoter. Demographic insights help you decide where to tour, what kind of content to create, which social platforms to focus on, and even who to collaborate with. Knowing your audience's age, gender, country, and city helps you align your messaging, visuals, and campaigns with the people who are actually listening.

For example, if your biggest Spotify audience is in São Paulo and aged 18–24, that affects everything from language choices to merch design and ad targeting. If your YouTube viewers skew older and come mostly from Germany, you might structure your release strategy differently. The more precise your understanding, the more cost-effective and impactful your decisions become.

Pricing Comparison

When it comes to pricing, there's a major difference between Viberate and Chartmetric. Viberate starts at €19.90/month when billed annually (€239/year). Chartmetric is considerably more expensive, offering plans at $150/month or $1400/year. This pricing gap makes Viberate much more accessible for indie artists or small teams, while Chartmetric may be more suitable for labels, agencies, and enterprise clients.

Viberate and Chartmetric: Deep-Dive Into Audience Demographics

Both Viberate and Chartmetric provide powerful audience demographic insights, but the structure and depth of their dashboards differ. Let’s break down what each tool offers.

Viberate’s dashboard gives a wide and detailed view of audience demographics. It starts with Top Countries, showing which national markets dominate the artist’s following. It’s cleanly visualized with horizontal bars, so it's quick to read. You can instantly spot which countries are growing and where interest might be fading.

The Audience Overview aggregates total audience size across platforms like Spotify, Instagram, TikTok, and YouTube. It displays proportional shares via donut charts and gives you platform-specific follower counts with growth indicators. This makes it easy to gauge which platform deserves more focus or attention.

In Top Locations by Channel, Viberate splits top country data per platform, so you can compare Spotify's top markets to those of TikTok or Instagram. It’s essential if your audience behaves differently across platforms. Maybe TikTok pops off in the U.S. while your YouTube following is mainly in Southeast Asia—you'll know exactly where to double down.

Compare Audience Changes lets you track changes over time, comparing metrics across countries and platforms. This kind of longitudinal view is useful for campaign analysis and monitoring growth markets. The ability to filter by date and platform adds more flexibility to this comparison.

The Local Audience (in Country) module drills into city-level data within a chosen country. With a map and city-ranking table, it helps plan local targeting, like city-specific ads or radio campaigns. It’s also useful for identifying secondary markets that don’t show up in broader country data.

Audience by Country and Audience by City expand on this with global views. These maps and sortable tables show where your listeners or followers are located worldwide. You can quickly identify your strongest urban hubs or unexpected fan bases, which is especially helpful for planning tours or international releases.

Audience Gender & Age breaks down your audience structure. Gender split is visualized with a pie chart, while age groups are shown in a horizontal bar graph. You also get platform-specific tables. This insight is key when tailoring visuals, content, and tone. A youthful TikTok crowd demands different messaging than a 35+ YouTube base.

Finally, Notable Followers lists high-profile or verified accounts who follow the artist on TikTok, YouTube, or Instagram. It includes profile thumbnails and follower counts, making it easy to identify potential influencers, industry connections, or brand advocates already engaging with you.

Now let’s look at how Chartmetric compares.

Chartmetric starts with an Audience Summary, a snapshot of core demographics. It shows top countries, dominant gender, and leading age group. It’s designed for quick insight, giving you a surface-level understanding of your fanbase without clicking through multiple tabs.

The Stats & Trends section pulls in audience totals across platforms and shows trends over time. Line charts indicate growth or decline per platform, and it’s easy to tell which one contributes most to your audience. While the interface is more data-dense than Viberate, it gives you deep insight if you're comfortable parsing graphs.

Audience Demographics goes a step further than most tools. In addition to gender and age splits, it includes ethnicity data and primary languages. This level of detail allows for highly nuanced marketing. Knowing the language preferences or ethnic background of your audience can help in writing captions, planning voiceovers, or even choosing brand partnerships.

Chartmetric’s Top Cities feature not only shows audience share per city but also includes an affinity score. This score reflects how engaged fans are in each location, not just how many there are. It’s a step beyond raw numbers and helps prioritize cities with loyal fans rather than just passive listeners. Data filters and export options make it flexible for campaign planning.

The Top Countries section has continent filters and export options, good for building investor or board reports. It helps identify and track international markets that may be emerging, stabilizing, or declining.

Notable Followers on Chartmetric functions similarly to Viberate, offering follower counts and country info for high-profile users. The emphasis here leans more towards industry reach and PR value.

One standout feature unique to Chartmetric is Artists with Similar Instagram Audience. It compares your audience overlap with other artists based on Instagram or TikTok data. It includes genre, career stage, and follower trends. This feature is highly useful for collaboration scouting, benchmarking your growth, or understanding competitive landscape.

Final Thoughts

Both Viberate and Chartmetric give music professionals strong tools for understanding audience demographics. Viberate excels in visual clarity and affordability. Its modules are intuitive, flexible, and cover both platform and geographic insights with precision. It’s a strong choice for independent artists or small teams needing actionable audience data without spending a fortune.

Chartmetric offers deeper demographic data, especially with ethnicity, language, and affinity scores. It adds strategic features like audience overlap for peer comparison and has robust export capabilities. But it comes at a significantly higher price point, making it more suitable for labels, agencies, or power users with broader reporting needs.

If your main goal is to understand and act on audience demographics, both platforms offer high value. Your choice depends on your budget, team size, and how deep you want to go with segmentation and strategic planning.