Best TikTok Tools for Analyzing Engagement Rate in 2025

Ethan Caldwell

Mar 5, 2025

Analyzing TikTok posts is now a crucial strategy for music professionals. Whether you’re an artist, an event organizer, or an A&R representative at a record label, understanding the engagement dynamics of TikTok can be a game-changer. TikTok’s unique algorithm prioritizes content relevance and engagement, making it essential for music professionals to track which posts resonate with their audiences. Let’s explore how top analytics tools like Viberate and Chartmetric can assist in analyzing TikTok engagement and maximizing your social media strategy.

Comparing Pricing: Viberate vs. Chartmetric

Before diving into their features, it’s important to compare the pricing structures of Viberate and Chartmetric. Viberate offers an entry-level price of €19.90/month, billed annually at €239. Chartmetric, on the other hand, is significantly more expensive, with pricing at $160 per month or $1600 annually. For professionals seeking a balance between cost and functionality, this price difference could be a deciding factor.

Why Analyzing TikTok Posts Matters for Music Professionals

TikTok has redefined music discovery and fan engagement. Here are some real-life scenarios where TikTok post analytics can provide invaluable insights:

• Artists: An indie musician releases a snippet of their latest single on TikTok. By analyzing engagement metrics, they can pinpoint which type of content—teasers, behind-the-scenes videos, or live performance clips—garner the highest likes-to-views ratio.
• Event Organizers: A music festival organizer creates TikTok content showcasing artist lineups and event highlights. Post analytics help determine the most effective promotional content that drives ticket sales.
• Label A&Rs: A talent scout uses TikTok analytics to identify unsigned artists with high engagement rates, signaling their potential to reach larger audiences.

These insights make tools like Viberate and Chartmetric indispensable for staying ahead in the competitive music industry.

TikTok Post Analytics: Viberate vs. Chartmetric

Both Viberate and Chartmetric offer robust TikTok post analytics, but they differ in approach and features. Below is a breakdown of what each tool provides.

Chartmetric: TikTok Top Posts Module

Chartmetric’s TikTok Top Posts module focuses on highlighting the best-performing posts for specific accounts. Here are its key features:

• Visual Grid: A visual representation of top posts, each displayed as a thumbnail card.
• Engagement Metrics: Metrics like likes, views, and comments are clearly displayed for each post.
• Timeline Context: Each post card includes the post date to provide a clear timeline perspective.
• Direct Access: A "View Post" link lets users access either detailed analytics or the original TikTok post.
• Utility: This module is ideal for quickly comparing the performance of various posts. It helps identify trends and successful content strategies by highlighting the most engaging posts based on likes, views, and comments.
• Use Case: A record label can use this tool to evaluate an artist’s past TikTok campaigns, optimizing future promotional efforts based on engagement patterns.

Viberate: Top Posts Module

Viberate’s TikTok analytics offer a more detailed and interactive experience. Here’s what the Top Posts module provides:

Timeframe Filters: Users can analyze data over specific periods, such as 3 months (3m) or 6 months (6m). This feature helps track trends and performance over customizable timeframes.

Performance Metrics:

Total Views: Displays the cumulative views for each post.

Likes-to-Views Ratio: Shows the percentage of likes relative to total views, offering deeper insights into audience engagement.

Post Preview:

Thumbnails provide quick visual identification of posts.

Post dates offer contextual references for better timeline analysis.

Some cards may display placeholders for unavailable videos, maintaining clarity on inaccessible content.

Quick Engagement Overview: A streamlined presentation of key metrics for easy comparison.

Interactive Features: Post previews include a play icon, allowing users to click for further details or playback analysis.

Utility: This module goes beyond tracking engagement by providing actionable insights. Artists and managers can identify high-performing content and refine their TikTok strategies to resonate with audiences better.

Use Case: An independent artist can use Viberate to evaluate their content’s performance over a 6-month period, identifying which posts have consistently driven engagement and using those insights to shape future campaigns.

Which Tool is Better?

Both Chartmetric and Viberate excel in providing TikTok post analytics, but they cater to slightly different needs:

• Chartmetric is ideal for users seeking a straightforward overview of post performance. Its grid-style layout and direct links make it easy to assess top-performing content at a glance.
• Viberate offers a more nuanced and interactive approach. Its time-filtering options, detailed performance metrics, and actionable insights make it the superior choice for users who need in-depth analytics and a flexible tool for long-term strategy building.

When considering pricing, Viberate’s affordable entry point makes it more accessible to independent artists and smaller teams. Chartmetric’s higher cost might be better suited for established labels or organizations with larger budgets.

Conclusion

For music professionals aiming to optimize their TikTok strategy, post analytics are non-negotiable. While both Chartmetric and Viberate provide valuable tools, Viberate stands out for its affordability and advanced features, making it the top contender for TikTok engagement analysis. By leveraging Viberate’s Top Posts module, artists and managers can gain actionable insights to refine their content and stay ahead in the ever-evolving world of music and social media.