Best TikTok Analytics Tools to Boost Your Music Strategy

Avery Malone

Jan 3, 2025

In the ever-evolving music industry, TikTok has become a critical platform for artists to grow their fanbase, engage with listeners, and promote their music. To effectively harness the power of TikTok, artists, labels, and managers need a TikTok analytics tool that provides insights into fan engagement, content performance, and influencer marketing. In this article, we’ll dive into the top 3 best TikTok analytics tools—Viberate, Chartmetric, and Songstats—and explore their pricing, features, and effectiveness.

Pricing Comparison

Before delving into the detailed features of each platform, here's a quick overview of their pricing:

• Viberate: From €19.90/month, billed annually at €239.
• Chartmetric: $160/month or $1600/year.
• Songstats: Professional plan priced at €999.99/year after the trial.

With a broad range of pricing, each platform offers unique features designed to maximize the potential of TikTok for artists. Now, let’s explore the details of each TikTok analytics tool and how they compare.

Viberate: Comprehensive TikTok Analytics

Viberate is a powerful TikTok analytics tool that tracks over 11 million artists globally. It offers a robust set of features that help artists and marketers understand and optimize their presence on TikTok.

Key Features:

• All TikTok Stats in One Place: Viberate provides comprehensive analytics, allowing users to track fanbase growth, engagement metrics, and content performance—all on one platform.
• Audience Geolocation: This tool helps identify target markets by showing where an artist's TikTok followers are located. Understanding this distribution allows for tailored promotional strategies.
• Content Performance: Viberate enables users to identify top-performing content by analyzing views, likes, and comments over various timeframes. This is essential for determining what resonates best with fans.
• Follower Growth Tracker: Users can track follower growth on TikTok over the past year and compare it to industry benchmarks. Additionally, it offers insights into whether the recent growth is accelerating or slowing down.
• Fanbase Demographics: By providing detailed insights into an artist’s fanbase demographics, Viberate helps adjust marketing messages to resonate with the right audience.
• Trending Artist Discovery: The platform allows users to discover trending artists based on TikTok metrics like follower growth, content engagement, and chart rankings. Filters can be applied based on genre, country, and other criteria.

Viberate’s comprehensive approach makes it an ideal solution for those looking to get a full picture of an artist’s TikTok performance, from fanbase growth to detailed content metrics. Its relatively affordable pricing compared to other tools makes it accessible for independent artists as well.

Chartmetric: TikTok Analytics and Influencer Insights

Chartmetric is widely recognized for its in-depth TikTok analytics tool, offering unique features that cater to both artists and marketers who aim to maximize TikTok’s promotional power.

Key Features:

• TikTok Sound Analysis: Chartmetric’s Popular TikTok Sounds Table allows users to analyze the most popular sounds related to a particular artist. The table includes sorting options such as Track Name, Chartmetric Score, Post Count, and First Post Date. This tool is crucial for identifying which tracks are gaining momentum on the platform.
• Sound Previews and Trends: The sounds table includes a play button, enabling users to listen to sound snippets directly from TikTok posts. Additionally, users can track trends to understand how a sound’s performance has changed over time.
• TikTok Top Influencers Table: This table ranks the top TikTok influencers who are using the artist's sounds. Users can sort influencers by follower count, video views, likes, comments, and engagement percentage. The emphasis on engagement helps marketers focus on influencers who can drive real interaction, rather than simply choosing influencers with large follower counts.
• Influencer Marketing Strategy: With a strong focus on engagement metrics, Chartmetric supports influencer marketing strategies by helping artists identify influencers with high engagement rates. This allows for more targeted and efficient marketing efforts.

Chartmetric's detailed sound analysis and influencer insights set it apart as a premier TikTok analytics tool for artists looking to fine-tune their TikTok strategy. However, its pricing is on the higher end, making it more suitable for larger labels and management teams.

Songstats: TikTok Charts and Influencer Discovery

Songstats is another notable player in the TikTok analytics tool market, offering features tailored to artists looking to monitor TikTok chart performance and identify key influencers.

Key Features:

• TikTok Influencer Discovery: Songstats allows users to discover TikTok influencers who are supporting their tracks. This feature is invaluable for engaging with influencers and leveraging their reach to grow an artist’s fanbase.
• Detailed Engagement Metrics: Songstats tracks metrics such as views, likes, comments, and followers over time, helping users understand what drives their success on TikTok. These insights are essential for making data-driven decisions regarding content creation and promotion.
• Viral Chart Alerts: Songstats provides real-time notifications when an artist enters TikTok’s Most Popular or Breakout Charts. This feature enables artists to act quickly when their content goes viral and capitalize on momentum by engaging with their audience in real time.

Songstats is an excellent option for artists who are focused on chart performance and influencer engagement. Its professional plan comes with a €999.99/year price tag, making it a mid-range option in terms of pricing.

Conclusion

When it comes to choosing the best TikTok analytics tool, the decision ultimately depends on your specific needs:

• Viberate is ideal for those seeking a comprehensive overview of an artist's TikTok performance, including fanbase demographics, content performance, and market insights, all at a relatively affordable price.
• Chartmetric excels in offering deep insights into TikTok sounds and influencer marketing, making it a valuable tool for larger teams with the budget for its higher pricing tier.
• Songstats stands out with its viral chart tracking and influencer discovery features, providing artists with real-time alerts to take advantage of trending moments on TikTok.

Each of these tools provides unique insights that can help artists and their teams navigate the fast-paced world of TikTok marketing, making them invaluable for growing a music career in today’s social media-driven landscape.