Best TikTok Analytics Tool for Artist Managers in 2025

Avery Malone

Jul 14, 2025

TikTok has become a powerful platform for artist discovery and fan engagement. As music trends increasingly emerge from viral sounds and influencer-led videos, artist managers need reliable ways to track performance and understand their artist's audience. A good TikTok analytics tool can help you stay ahead of trends, adjust your marketing strategies, and identify key moments of traction. In this guide, we’ll explore how two top-tier platforms, Viberate and Chartmetric, enable artist managers to analyze growth and engagement on TikTok with depth and precision.

Using Chartmetric for TikTok Insights

Chartmetric offers a robust TikTok analytics dashboard with multiple modules focused on both content and audience. One of the most useful starting points is the Summary Statistics module. It presents an overview of the account’s health, including follower count, average likes and comments per video, and engagement rate. Managers can immediately spot whether their TikTok strategy is gaining traction or needs refining.

The TikTok Followers Trends module is essential for understanding how your audience is evolving. With its easy-to-read graph, you can track growth patterns and identify when major spikes or plateaus happened. If an artist ran a campaign or released a viral track, this is where you’ll see the effect.

For managers focused on targeting, TikTok Audience and Fanbase and Top Countries offer demographic and geographic breakdowns. You’ll get clarity on gender, age groups, languages, and regions, helping you plan future campaigns with better precision. The world map visualization adds an intuitive layer of understanding.

Another standout feature is the Artists with Similar TikTok Audience module. This is especially useful for identifying potential collaboration partners who share overlapping audiences. It provides information like genre and follower count alongside a similarity score, helping artist managers make informed strategic decisions.

To refine your content strategy, Chartmetric’s TikTok Top Posts module shows which videos have been most successful based on views, likes, and comments. Post thumbnails make it easy to scan through content visually and detect common traits among top performers.

Music usage is also covered extensively. The Artist Sounds on TikTok and Popular TikTok Sounds modules track how often an artist’s sounds are being used, how many videos were created with them, and how their popularity evolves over time. These modules help determine what tracks are trending and why.

Influencer activity is tracked through the Top Influencers Using Artist’s Sounds module. By analyzing who is amplifying your artist's music, you can spot opportunities for further influencer engagement.

The TikTok Sound Charts and Chart Scores modules give a competitive edge. You can track how songs rank over time, both globally and regionally, and compare performance across tracks. Finally, TikTok Sound Milestones highlight notable achievements, such as reaching viral thresholds or getting featured by a major creator.

Taken together, these modules make Chartmetric a strong TikTok analytics tool for managers looking to understand their artist’s performance from every angle.

Monitoring Performance with Viberate

Viberate's TikTok Analytics Dashboard is another excellent tool for artist managers. It starts with the TikTok Overview module, which provides key metrics such as total followers, average post engagement, and follower growth. Line graphs give a visual representation of trends, which is perfect for quick reporting or status updates.

The TikTok Follower Growth module lets you dive deeper, with short- and long-term growth analysis. A unique feature here is the ability to benchmark growth against accounts of similar size, making it easier to understand whether your artist is underperforming or exceeding expectations.

For more targeted insight, Viberate includes TikTok Likes & Comments Through Time and TikTok Views Through Time. These modules show how engagement metrics fluctuate, helping you identify high-impact content and ideal posting schedules. Like other parts of the dashboard, these graphs are exportable, so they can be shared with teams or used in presentations.

One particularly helpful feature is the TikTok Content Performance module. This shows individual post metrics, including likes-to-views ratio, so managers can understand not just how many people saw a video, but how engaging it was. Post thumbnails and date stamps add further context. It also highlights most-used hashtags and mentions, which can guide future content creation.

If your artist is being mentioned by other musicians, Viberate captures this in the TikTok Mentions From Artists and Top Mentions modules. You can see who is referencing your artist, what their genre is, and how much engagement those mentions receive. This can uncover organic promotion opportunities and hint at future partnerships.

The platform also digs into audience demographics with TikTok Followers by Country and TikTok Followers Gender & Age Distribution. These modules show exactly where your audience is located and what age and gender groups are most engaged. For global campaign planning, this data is invaluable.

From content performance to influencer mentions and audience breakdowns, Viberate is a comprehensive TikTok analytics tool that gives artist managers a full view of how their strategy is performing.

Final Thoughts

Managing an artist’s presence on TikTok requires more than just uploading videos. To really succeed, managers need to track growth, analyze content, understand the audience, and spot opportunities for engagement and collaboration. Both Chartmetric and Viberate provide detailed dashboards that make this possible.

Chartmetric offers deeper insights into sound usage, influencer activity, and viral chart tracking, while Viberate excels in engagement benchmarking, content metrics, and artist mentions. Depending on your artist’s current goals, both tools can be incredibly helpful in building a successful TikTok presence.

For artist managers ready to take their strategy to the next level, investing in a powerful TikTok analytics tool is no longer optional — it’s essential.