Best Instagram Analytics Tools for Music Pros

Ethan Caldwell

Mar 9, 2025

In the digital age, Instagram has become an essential platform for discovering and evaluating emerging artists. Talent bookers, music industry professionals, and A&R representatives rely on Instagram analytics tools to track artist growth, audience demographics, and engagement trends. Identifying the next big act is no longer based on gut feeling alone—data-driven insights can provide clear indicators of rising talent.

Pricing Comparison

Before diving into the specifics of each tool, let’s take a look at their pricing models. Viberate offers its analytics starting from €19.90 per month (billed annually at €239). In contrast, Chartmetric comes at a much steeper price—$160 per month or $1400 per year. This significant difference in pricing plays a crucial role in accessibility, particularly for independent professionals or smaller agencies looking for powerful analytics without a hefty price tag.

Best Instagram Analytics Tools for Music Industry Professionals

Two leading platforms provide deep insights into Instagram performance for artists: Viberate and Chartmetric. Both offer extensive analytics, but they differ in the depth of features, usability, and affordability. Let’s break down their Instagram analytics capabilities to determine which is the better fit for talent bookers and music professionals.

Viberate: A Deep Dive Into Instagram Analytics

Viberate offers an extensive Instagram analytics suite designed to provide talent bookers with critical insights into an artist’s social media presence. The Instagram Overview provides a snapshot of an artist’s follower count, growth trends, and engagement rates, making it easy to assess performance at a glance. The Instagram Follower Growth feature tracks how an artist's follower base evolves over time, displaying detailed line and bar graphs that help visualize trends while offering industry benchmarks for comparison.

The Instagram Likes & Comments Through Time feature enables professionals to analyze engagement levels over time, distinguishing between likes and comments for a focused view. For content strategy insights, Instagram Content Performance highlights the most frequently used hashtags and commonly mentioned accounts, allowing bookers to identify collaboration patterns. The Top Posts section ranks an artist’s most engaging Instagram content, making it simple to identify high-performing posts and track content effectiveness.

Viberate also includes Instagram Mentions From Artists & Festivals, which reveals who is talking about the artist and how frequently. The ability to filter mentions by time and search specific collaborations makes this feature particularly useful for identifying industry recognition. The Top Mentions feature focuses on posts by external accounts that mention the artist, helping assess visibility and impact. Additionally, Instagram Followers by City and Country breaks down audience location data, offering an interactive map and ranked lists for easier geographic analysis.

For demographic insights, Instagram Followers Gender & Age Distribution presents audience data through visualizations, highlighting key statistics to shape targeted content strategies. With its intuitive dashboard, Viberate presents a well-rounded, user-friendly experience packed with essential insights tailored for the music industry.

Chartmetric: Instagram Analytics for Industry Professionals

Chartmetric provides a comparable level of Instagram analytics, with a few key differences. The Summary Statistics module offers an overview of key performance metrics, including follower count, average likes, comments per post, and engagement rate. The Instagram Followers Trends module presents follower growth insights through line graphs and bar charts, helping professionals track audience changes over time.

The Instagram Audience and Fanbase module expands upon audience demographics, covering gender, age, ethnicity, and language distribution. Chartmetric also includes the Top Cities and Top Countries modules, which provide insights into an artist’s audience distribution. The platform includes an “affinity score” to highlight proportional popularity in different locations.

A unique feature of Chartmetric is the Notable Followers module, which identifies verified or high-profile accounts following the artist, providing insights into influential connections. The Artists with Similar Instagram Audiences module helps professionals discover comparable artists based on audience overlap, which is useful for scouting collaboration opportunities.

Chartmetric’s Instagram Top Posts and Top Reels modules present high-performing content insights, including engagement stats and direct post links. Additionally, the Artist's Popular Mentions and Hashtags modules offer insights into commonly used hashtags and frequently tagged accounts, helping professionals understand content trends.

Like Viberate, Chartmetric offers a strong selection of Instagram analytics tools, with an emphasis on deeper audience segmentation and similarity analysis.

Verdict: Which Instagram Analytics Tool Stands Out?

While both Viberate and Chartmetric offer a powerful Instagram analytics suite, Viberate stands out as the more practical choice for talent bookers and music professionals. Several key factors make Viberate the stronger option.

First, Viberate is significantly more budget-friendly, offering its service at €19.90 per month (annually billed), compared to Chartmetric’s $160 per month subscription. Additionally, Viberate’s dashboard is tailored specifically to music professionals, offering intuitive, industry-specific benchmarks and performance comparisons.

Viberate also excels in engagement tracking. Features like Instagram Mentions From Artists & Festivals and Top Mentions provide unique insights into industry recognition, an essential factor for talent scouting. 

The platform’s Instagram Content Performance module highlights frequently used hashtags and tagged accounts, offering deeper insights into content strategy and artist networking.

Another standout feature of Viberate is its detailed geographic breakdown. The city- and country-level follower analytics help talent bookers understand where an artist’s fanbase is growing, aiding in booking decisions and promotional strategies.

For talent bookers looking for a cost-effective, music-focused Instagram analytics tool, Viberate emerges as the ideal choice. Its well-structured dashboard, interactive visualizations, and affordability make it an excellent resource for discovering and evaluating emerging talent in the music industry.