Best Analytics Tools for Instagram: Viberate vs. Chartmetric

Ethan Caldwell

Apr 3, 2025

Why Instagram Analytics Matters in the Music Industry

In today’s music industry, Instagram is a powerful tool for aspiring artists and record labels alike. For an independent artist, it’s a direct line to potential fans, allowing them to showcase their craft and grow a loyal audience. For A&R (Artists and Repertoire) executives at record labels, Instagram serves as a rich data source to scout talent, gauge audience engagement, and predict an artist’s potential marketability.

Whether you’re trying to grow your fan base or discover the next big thing, Instagram analytics tools are essential. They provide insights into audience behavior, engagement trends, and the effectiveness of content strategies. Today, we’ll compare two leading platforms, Viberate and Chartmetric, to help you determine which tool fits your needs best.

Pricing Comparison: Viberate vs. Chartmetric

Before diving into the features, let’s compare the pricing of these services:

Viberate starts at €19.90 per month when billed annually, which totals €239 per year. On the other hand, Chartmetric’s pricing is $160 per month or $1,600 per year. Viberate’s pricing is significantly more accessible, making it a top choice for independent artists and smaller teams. Chartmetric, on the other hand, caters more to established labels and enterprises with larger budgets.

Instagram Analytics Features: A Head-to-Head Comparison

Chartmetric’s Instagram Dashboard

Chartmetric offers a comprehensive suite of Instagram analytics modules designed for deep insights. The Summary Statistics module provides an overview of key metrics, including follower count, average likes and comments per post, and engagement rate. It displays graphical trend lines for changes over a selected timeframe and allows users to toggle between raw numbers and percentage views.

The Instagram Followers Trends module visualizes follower growth or decline over time using line graphs and bar charts. Users can view events that might have influenced these trends and download visualizations for reporting. The Instagram Audience and Fanbase module breaks down the demographic composition of the audience, showing gender distribution in pie charts, age distribution in bar charts, and ethnicity and language percentages. It also highlights primary audience characteristics and tracks changes over time.

The Top Cities and Countries modules analyze geographic engagement. For cities, it ranks engagement from different locations and provides a city-specific affinity score showing proportional popularity. For countries, a world map visually represents audience reach, with a ranked table listing the top contributing countries. Both modules include filters for specific regions or engagement types.

Chartmetric’s Notable Followers module identifies high-profile Instagram accounts following the artist. Each profile includes follower counts, names, and profile pictures, and the data can be exported for analysis. The Instagram Top Posts and Reels modules display high-performing posts and reels with metrics such as likes, comments, and views. These modules also include thumbnails, captions, and links to the original content.

The Artists with Similar Instagram Audience module identifies other artists with comparable audience demographics or follower bases, detailing follower counts, genre categories, and popularity scores. Additionally, the Popular Mentions and Hashtags modules list frequently tagged accounts and commonly used hashtags in posts, offering insights into campaigns, themes, and event-specific tags.

Viberate’s Instagram Dashboard

Viberate’s dashboard focuses on delivering actionable insights through user-friendly modules. The Instagram Overview module provides a snapshot of key metrics such as followers, follower growth trends, and average engagement rates, accompanied by graphs to visualize changes over time. The Instagram Follower Growth module tracks changes in followers over various periods and includes benchmarks against industry averages categorized by follower tiers.

The Instagram Likes & Comments Through Time module displays engagement trends with filters for likes and comments and benchmarks for engagement rates across account sizes. The Instagram Content Performance module analyzes frequently used hashtags and tagged accounts, offering a clear view of content strategy and collaboration patterns. The Top Posts module highlights posts with the highest engagement, providing direct links to view them on Instagram and allowing users to filter posts by specific timeframes.

The Instagram Mentions from Artists & Festivals module lists mentions from notable artists and festivals, detailing genres, frequency, and timing of mentions. It also includes filters for custom timeframes and a search function for specific mentions. The Instagram Followers by City and Country modules display the geographic distribution of followers. For cities, a searchable table lists follower counts, while a map visualization offers quick analysis. For countries, a bar chart ranks follower counts, and additional features like search tools make exploring the data efficient.

The Instagram Followers Gender & Age Distribution module shows the gender split in a donut chart and age breakdowns by gender in bar charts, highlighting dominant demographics for targeted strategies. Overall, Viberate’s dashboard delivers a comprehensive suite of tools for monitoring Instagram performance, with interactive filters, visual aids, and export options for strategic decision-making.

Final Verdict: Viberate vs. Chartmetric

Both Viberate and Chartmetric offer robust Instagram analytics tools tailored to the music industry. While Chartmetric provides an extensive range of modules, its pricing makes it less accessible to independent artists and smaller labels. For those with larger budgets, Chartmetric’s advanced features, like audience affinity scores and interactive visualizations, can be valuable.

However, Viberate shines in terms of affordability and ease of use. Its intuitive interface and well-rounded analytics make it an excellent choice for both aspiring artists and industry professionals. When considering price-to-performance ratio and user experience, Viberate emerges as the better option for most users.

If Instagram is a cornerstone of your music strategy, choosing the right analytics tool is crucial. With Viberate, you can gain actionable insights to grow your audience and optimize your content—all without breaking the bank.